It is incredibly important for you to consistently reassess your marketing strategies so that you can figure out if they are really working. Many just hope that pushing forward with what they assumed would work at the beginning will yield some results. Sometimes it can be better to assess midstream and halt an ineffective campaign. Staying on top of where your assets are going is key. Your goal should be to always work on refining your tactics so that they draw people in effectively. Below are five tools that you can use to learn more about how things are going with your marketing plan.
1. An ROI Calculator
A calculation of your marketing return on investment is not too difficult to figure out and yields likely the most important analysis of any marketing team's efforts. Some marketing sites have a calculator built into their site to be a marketing strategy unto itself. ROI calculators are one of the resources you ought to consider at every stage of your campaign analysis and no matter whether you're using online or print marketing channels.
2. A Keyword Density Checker
Your keyword density level is very important. You want it to be high enough to draw in traffic, but not so high that the search algorithms assume your site is a spam site. You can find these tools online to make sure your density falls safely in the middle.
3. Full SEO Analysis
As you know, SEO is about more than just your keywords. You also need a tool that can look over all other aspects of your site and give you a report. This can help you know what needs to change. Many sites offer analytical tools, but Google Analytics and the tools for website managers through Bing and Google are likely the most useful free resources.
4. Page Rank Reporter
You also need to know where your page ranks on the Internet. This can help you decide if your current tactics are working or if you need to do more to raise the level. You can find many a site that gives you an insight into the rank for your site and that can allow you to compare this ranking to the sites of your competitors.
5. The Social Media Impact
One of the greatest things about many of the major social media platforms is that they have an interest in working with businesses to monetize their efforts. Thus, the bigger networks have begun offering many free analytical tools for companies to track what happens with their social media accounts. Following what content produces the most likes or shares can let you know exactly what's working and what isn't when it comes to your social media marketing.
Whether you want to run cooking class ads in newsletters, have grand opening postcards mailed, or set up some other marketing campaign, you can find many free resources in your marketing endeavors. The above resources can be among the free tools you can use to assess, reassess, and maybe reassess your marketing efforts again.