You company logo and slogan are important to the success of your company. It's what brands your business and what people often first notice about your company. While you should be marketing every aspect of your business, there are some things you can do to get your logo more noticed:
Add More Vibrant Colors
To get your logo recognized and remembered, customers and potential clients are going to have to see it in the first place. If the colors are currently dull and boring, revamp them so that they stand out. You do not have to make them so bold that they are unprofessional. Even having one bold color is enough to catch people's eyes and make them remember your logo.
Make It Bigger
Sometimes, you do not need complicated and convoluted tricks to get people to notice your logo. Examine the size of it. If you have to squint to read the words printed on it or to see exactly what the figure is, then chances are that your customers have to do the same. A logo should be simple enough that almost anyone can draw it. Too much detail detracts from its purpose.
Company T-shirts
The more people see your logo, the more they are going to be persuaded to remember it. Order t-shirts for everyone in the company to wear that has the logo on it. These can also be work shirts and they can include a small logo for a more professional environment. When customers come into your shop, these shirts will help with branding efforts. Having employees wear corporate logo button downs at conventions or community events is a professional way to get noticed.
Send It Around Town
Not only do people need to be exposed to your logo in the store, but they need reminders of it wherever they go. Work on getting your logo plastered onto buses that drive through the local areas, and put up a billboard near a major roadway. As people begin to see your logo on a regular basis, they will know to associate it with your particular company.
Stamp It on Everything
You don't want to just put your logo on promotional items. Instead, you want to ensure that it is everywhere your marketing campaigns are. For example, if your business has a website or an account on social media, make sure the logo is widely visible. When you send out emails to clients, include your logo at the start or end of the message.
Use Action Words
Instead of having a simple word on the logo, consider using action verbs to inspire and motivate potential customers to act. Words like "buy," "purchase," "own" and so forth can make people realize the need to actually purchase your product and to grab their attention. This is most effective as part of the slogan that can be attached to your logo.
Once you have implemented these strategies, you will likely notice an increase in sales. Because the logo is so important to the success of your business, take necessary steps to make sure it is noticed.