Proper Business PR: 6 Ideas For Every Brick And Morter

Most businesses tend to focus on the side of business that doesn't intersect with their customers, such as employee training, product design and expense consolidation. While these are all important things to consider, they are far from the most important pair of letters: PR.

For traditional brick and mortar stores, your customers are your lifeblood. Let's examine six strategies that will help you achieve positive and widespread PR with your customers.

1. Develop a Community

By creating a “club” that belongs only to your customers, you can create loyalty while fostering a positive view of your business.

There's a number of ways that you can do this, but customer rewards programs and the use of social media tend to accomplish creating a sense of community more efficiently than other means.

2. Keep Your Store and Office Tidy

No one likes visiting a busy home, nor do your customers like seeing that your office or shop is in disarray. The professionals from Executive Cleaning Service LLC say that a  clean office confers to your customers that you have every aspect of your business in order, which in turn fosters trust and a positive opinion of your brand.

3. Make Your Business Known in the Local News

The majority of your customers come from the areas surrounding your brick and mortar store. This means that media, publications and newspapers are where you want to have your business mentioned.

To do this, contact the organizations and businesses in charge of discovering new stories when there's a current event that relates to your business going on.

4. Work With the Local Community

One of the best ways to receive positive PR concerning your business is to work with local organizations and charities. You will see an increase in the number of customers that walk through your door if you can prove that you're genuinely interested in helping out certain organizations.

5. Make Yourself Known Everywhere

If you already have your business mentioned in one media outlet, then don't stop there. Work with as many groups as you can to spread your business's name across multiple publications. Doing so will help your business's messages spread to an even wider range of people.

6. Try Different Things

Wacky, crazy and outrageous ideas all have three things in common: they're risky, they require creativity, and they'll help publicize your business better than any traditional marketing strategy could ever hop to do when they work.

Don't be afraid to think outside the box. You'll be recognized for it.

Positive PR is About Working Hard to Care for Your Customers

The basis of good PR is connecting with your customers in ways that they appreciate. That includes everything from being mentioned in local stories to sponsoring local organizations and lending a helping hand.