As more people become aware and focused on being healthy, companies that offer health products or services can take advantage of that fact.
With new technology, even small and new companies can market themselves to customers for low cost.
Keeping Up with Technology
Some of the big names in the health industry are proving effective at getting their messages across and introducing new customers to their products and services.
Take Weight Watchers, for example. They have been well-known in the weight loss industry for years.
They have managed to make the transition to mobile marketing and continue to appeal to today's consumers. For one thing, they utilize technology to create an app that tracks your diet and exercise on the go.
Weight Watchers continues to win customers over with new, exclusive merchandise like the Points calculator. They focus on current customers as well as attracting new ones.
Make It Portable
People are busy today and they don't have time to sit in front of a computer. They want to meet their diet and fitness needs while they are doing other things.
That is why the most successful businesses in the health industry create marketing strategies that are portable. For instance, many health and fitness magazines are online.
For instance, Fitness and TotalHealth are two magazines that can be subscribed to online. They contain some of the same information that you would find in the print versions as well as new articles.
Apps are a wonderful way to track progress and companies in the healthcare industry know that.
People use apps to track exercise, diet, weight loss, even blood pressure to monitor how they are doing.
Companies such as Nike take advantage of that fact with their own apps. The Nike + Running app is available on Apple and Android devices and tracks how fast or how long you run so you can meet your goals.
So, what does Nike get out of this? Well, who are you going to think of when you need new running shoes? An app is a relatively inexpensive way to stay in someone's face all the time.
Customize It
Make sure your marketing stands out from every other competitor online.
A fabulous example of this is with Whole Foods.
They post on Twitter and try to use this platform to answer questions from customers and listen to comments. People can really get to know their products and what makes them special.
They are focusing more on providing local information about specific stores in different cities. This ensures that you are reaching customers with facts that are relevant to them.
The information needs to be relevant and offer important facts that people may not be aware of instead of rehashing old statistics.
For instance, in the “Amazing Benefits of Noni”, it talks about what this plant is and some of the benefits it provides. People want to know why a product is good for them and what makes it better than another one.
Companies in the health industry are at a prime place now to capitalize on consumers' growing interest in getting and staying healthy.
The successful business will focus marketing where the users are at when they are online and will prove why it is better than the competition.