Using the right marketing promotions can go a long way in allowing your business to advertise its brand to a sizable audience.
That said the key is determining just which marketing promotions best serve your interests.
In a day and age when many companies are watching their overall budgets more closely, finding the right marketing niches to best serve your company is as important as ever.
Know Where to Pitch
Before you can market your specific product or service, you should come up with an approximate marketing budget for the fiscal year.
Look at what monies can be allocated, where your interests would be best served, and what forms of marketing will best serve you.
For example, if you are marketing auto title loans for TitleMax or any other number of such providers, look to see who your target audience will be. Is it a higher percentage of people who may be unemployed and are having a hard time with finances at the moment? Is it more likely to be people with several cars such as businesses that may have a fleet of vehicles? Could it be people who are more receptive to traditional marketing (emails, newsletters or pamphlets) versus mobile marketing?
These are all things that you should go over in your marketing game plan before taking action to attract customers.
It is also a good idea to determine if you have the skills/manpower in-house to market your product/service or if you are better served outsourcing it to a marketing agency.
Either way, your marketing efforts should zero in on the following:
- Current and potential clients – Just because you land a customer does not mean you will keep them forever. It is important when offering title loans or any other product or service that you continue to nurture the relationship. Never take a current customer for granted. When you have rewards programs and other specials available, make sure that your marketing message to those customers makes note of such opportunities. As for the potential customers, pound the message home (without being overbearing) that doing business with you is worth their time and money.
- Content is king – Never underestimate the importance of your marketing content. If you’re talking about title loans, note the affordability of them, how easy they are to obtain, and how drivers recover the lien on their vehicles once the loan is paid off. You can do this via straight marketing pitches (emails, press releases, blog posts etc.).
- Be social – Finally, use your various social media outlets (Facebook, Twitter, Google+ etc. to promote your brand). Regular engagement here is critical; off-and-on contact with consumers won’t get it done. Use your social vehicles to share content, industry news and analysis, and answer consumer questions in a timely manner.
When it comes to marketing, the sky is the limit for your company.