Dialing Up the Right Marketing Pitch

Gone are the days when marketing was aimed solely at print ads and television.

In fact, basic Internet marketing is even becoming old news as mobile marketing takes over in a big way.

When it comes to new age advertising, here are just a few ways advancements in marketing are changing the way companies promote their goods and services:

 

Mobile Marketing is the New Norm

All consumers have at least one thing in common: they are all proud owners of mobile phones. The marketing world is taking notice of the influx of smartphone users by aiming their sights and advertising efforts on mobile marketing.

According to Hubspot's Mobile Marketing Survey, a whopping 33% of U.S. companies already have a mobile marketing plan in place.

In addition, 62% of companies plan on implementing a mobile strategy within the next year. From SMS and MMS advertisements to location-based advertising, mobile marketing is quickly becoming the new norm.

 

 

Don't Forget About Social Media

There's a difference between marketing that gathers attention and marketing that gathers a following.

When it comes to spreading the word about products and services, more and more companies are turning to social media to get the marketing job done.

That's right, social media marketing has become one of the most effective ways for companies of all types to reach a massive online and mobile audience.

Whether it's creative posts with vivid product images or something as simple as a Facebook fan page, social media's outreach is unparalleled.

 

Marketing Analytics

Today's marketing techniques are diverse, so it's becoming increasingly important for marketers to tell which marketing campaigns are successful and which are missing the mark.

From targeting products sold at major retailers such as Walmart like the new iphone for users via mobile marketing to promoting services via social sites, marketing analytics is changing the way companies self-promote.

Marketing analytics isn't necessarily a form of marketing, but rather a tool to improve marketing endeavors.

Analytics on a marketing level helps companies better understand where their marketing is having the greatest effect, whether it's mobile marketing, online advertising, or any number of other digital platforms.

 

Going Viral is a Good Thing

When it comes to marketing, the best way for a company to spread the word about goods and services is by having the consumer do the legwork. Such is the case with viral marketing campaigns.

By going viral, companies can reach a larger network of customers through word of mouth, which is more trusted than direct marketing.

 

Although going viral happens quickly, creating a viral marketing campaign doesn't happen overnight.

Companies looking to attract online users as well as the mobile arena must create campaigns that are smartphone friendly, engage customers with provoking content, and get the core message across.

By meeting these criteria, companies can reach millions of users in a matter of days or, in some cases, hours.

 

Knowing When to Ease off

Successful marketing requires a balance of creativity, dedication, and etiquette, especially when it comes to mobile marketing. Slamming mobile users with numerous SMS messages and promotions can oftentimes do more harm than good.

It's important for companies to remember that a little goes a long way.

As long as the campaign is thoughtful, streamlined and gets the point across, companies don't have to flood smartphones, inboxes, and social accounts with their marketing message.

When it comes to the future of marketing, the new and evolving techniques above are all part of the promotional game.