There are a growing number of consumers who consider their mobile devices America's new storefront.
If your business wants to take advantage of the mobile shopping masses and stay ahead of the competition, then it's time to put mobile marketing to work.
With on the go advertising in mind, here are just a few of the many advantages of mobile marketing for your business:
Mobile Shopping on the Rise
If you haven't noticed already, just about everyone has a mobile device on them wherever they go.
Seriously, take a look around.
Whether you're at the grocery store or just walking down the street, you're bound to see multiple people with smartphones in hand. What does this mean for your business? Simply put, marketing potential.
According to the Nielsen Mobile Consumer Snapshot, a whopping 53% of Americans own a smartphone and the majority of the other 47% own some kind of mobile device. Not only that, but the mobile shopping trend is already catching on.
In fact, according to the same Nielsen study, 30% of Americans use their mobile device for shopping. In addition, 50% of smartphone owners in the country are already comfortable with click advertising on their devices. So what exactly are the benefits of your business going mobile with its marketing?
Far Reaching Accessibility
Call it accessibility or reachability or an all-encompassing access.
Whatever you call it, just know that mobile marketing gives your business unparalleled customer outreach. As mentioned before, more and more consumers are taking their mobile devices with them wherever they go.
This gives you an advantage over computer or standard marketing methods because you can reach on the go customers just about anywhere.
In other words, mobile marketing allows you to market to your consumer base around the clock and in a real-time format, which really puts your business in the spotlight.
Personalized Marketing
Mobile users turn to their devices when it comes to personal messaging and one-on-one conversations.
By tapping into the personalized arena of mobile marketing, your business can reach its customers on a more intimate level. This creates a level of trust that will likely result in increased response rates.
Relevant Marketing
Successful marketing campaigns are all about time relevance; reaching consumers at the right place and time almost always results in a sale. With mobile marketing, your business can reach its customers at the most opportune time.
Whether you have promotions that need to reach customers immediately or you want to market to customers based on their current location, mobile marketing allows you to send time-sensitive advertisements and messages that actually reach consumers in a timely manner.
Cost Factor
Customer outreach and personalized marketing aside, mobile marketing is also beneficial to your business when it comes to cost as well.
From plain text advertisements to interactive click-through promotions, mobile marketing is a fraction of the cost of traditional print and television advertising.
Sure, online marketing has a similar price point, but mobility is the new frontier.
Mobile marketing not only lowers your business's marketing costs, it reaches a massive audience and gives your brand visibility on a mobile level, which is worth its weight in marketing gold.
If your business is looking for a more effective marketing approach, then keep in mind everything that mobile marketing has to offer.