With more and more people switching to smartphones and tablets, mobile app development has become one of the most profitable businesses. Each enterprise looks for options to get higher ROI by launching a hugely popular mobile application. But the popularity of a mobile application depends on several factors. Along with optimizing the look, feel, functionality and performance of the application, an enterprise also needs to concentrate on marketing it by targeting the most relevant users. The right marketing strategy will further make it easier for a business to beat the intensifying competition among various developers.
7 Effective Mobile App Marketing Strategies
1) Optimize Presence on Social Networks: Each mobile application must have a strong social media presence to impress and engage users. It is also a good idea to shortlist social networking websites for marketing the application by keeping in mind the target audience. Also, the business can encourage users to share their experience, along with organizing contests and invite social media communities to increase the number of downloads. Most social networks allow enterprises to share information about their mobile apps, while interacting with the users by responding to their queries.
2) Make the App Searchable: You can further enhance the popularity of your mobile application through app store optimization. With a large percentage of users initiating searches to find applications, the app store optimization will increase its visibility and number of downloads. The title and description of your application must be optimized by including relevant keywords. Further, the content must use keywords that clearly depict the nature and usability of the app. However, it is also important to keep the readers engaged by keeping the content short and precise.
3) Promote the App by Building a Quality Website: You can create a quality website to promote your app by attracting bloggers, reporters and prospective users. The website will make it easier for you to convey the features and functionalities of the application to website visitors. It is also a good idea to include a blog section in the website to share information about the app development process. However, the website must be optimized for smartphones and tablets as most users nowadays access the web on mobile devices.
4) Impress and Retain Users: In addition to promoting the application to attract new users, it is also important to retain the existing users and fans. As these people have already downloaded the application, you can interact with them easily through push notifications. The push notifications can also be used to offer them discounts or allowing them to download the updated version of the app for free. However, you must not send push notifications frequently to keep the users interested.
5) Get Your App Reviewed: Many users read online reviews and user comments before downloading a mobile app. So you can always enhance the outreach of the app by getting it reviewed before its launch. Many websites post app reviews on a regular basis. You must approach and convince the reviewers to reviews your app for their websites. It is also advisable to allow many users to download the app for free and post their experience to improve the credibility of your application.
6) Concentrate on the Press Kit: A high quality press kit can also contribute towards making your mobile application popular. Before launching the app, you must prepare the press kit. Along with the news, updates and history of the mobile application, the press kit also needs to include attractive screenshots. The press kit can be posted on your website to make it downloadable for bloggers and users. Also, the press kit can be shared with reviewers to know various aspects of the app just in a few minutes.
7) Explore Innovative Online Marketing Ideas: Along with the widely used mobile application marketing strategies, you can also consider some innovative and out-of-box ideas. For instance, instead of using the popular online working platforms, you can promote your app on new social networks. As the new websites come with fresh and innovative features, it will be easier for you to market your app in a distinct way. At the same time, you can also consider using hashtag feature to make the mobile application trending on Facebook and Twitter.
It is also important for a business to stay tuned to the latest trends in mobile app marketing. Due to the frequent changes in technology and user demand, the marketing strategy must consider the current and upcoming trends to make the mobile app popular within a very short span of time. And that's when you would need to hire mobile app programmers who are certified and benchmarked by the industry.