What is Responsive Web Design?
Responsive web design is an approach of crafting sites for a gradually enhanced viewing experience, easy reading and navigation with a minimum of resizing. Easy Navigation and scroll through mobile phones, laptop, tablet and desktop computer monitors. Responsive web design is the approach of design and development that should respond according to the client's behavior and environment based on any screen size and available platforms.
The professional practice of the site designed with responsive web design consists of flexible grids and layouts, flexible images and a sensible use of CSS media queries; Such as client switches from their laptop to tablet, the website should automatically accommodate for resolution, image size and scripting abilities. The image must be flexible in size.
Media queries are displayed being on most commonly considering the width of the browser. According to device type, it allows to use the page to different CSS style rules.
Mobile Customers are on a rapid increase
Now-a-days Mobile customers are in billions and most of the people working through mobile phones. You have definitely noticed many people attached to mobile phones these days. There are many businesses who have not adapted to this trend.
More than 20 percent Google search being are on a mobile device.
According to a survey, Over half of all local searches were done on a mobile device in 2012.
Another Survey shows 25 percent internet users use the internet via a mobile phone in the United States.
Around 25 percent users open up email on mobile device and 10.16 percent user being opened email on tablets.
It's a prediction, that mobile internet usage may overtake the desktop usage in 2014.
This time approximately 4 billion mobile phones in the world, from which 1.08 percent use smart phones and 3.05 percent are SMS enabled.
Recommended By Google
Basically, we all know that Google is a very popular search engine in the world. In fact 2013, Google claimed a 67 percent share in the search market. Google encourages for mobile configuration for responsive web design. But why does Google prefer responsive design? As per the search engine giant, It's more efficient for Google to both crawl the site and then index and organize all the content that is online. The main benefit with responsive design is the site, have one URL and the same html across all devices. When same URL got both business mobile site and desktop site, for all different URL and different HTML, it is easy to reach through any online device.
User Experience
Responsive design gives the best experience for users. For example, users canâEUR(TM)t be bored with zooming and shrinking the text or images on the screen. Instead, adjusts all content automatically to the device screen. This creates it very easier and more convenient for users to read on your site. And, stats to further illustrate why so important for user experience. According to Google whenever someone arrives on your mobile website and is frustrated, there's a 61 percent chance he may leave and go to the other website. However, whenever a user does get a positive experience through mobile website, 67 percent more likely they buy a product or use your service.
Stay Ahead of Competition
In the business world, you have to stay ahead of the competition. So more to more user arrive your website through mobile device and the more the chances to purchases your product online, you have to make a mobile-friendly site because the audience always like an easy-to-navigate sites, In fact 85 percent adults believe that mobile site better than a desktop website.
If, you haven't made a responsive website then you may not survive the competition in the market. You may lose your potential customers. If you want to stay ahead in the market from your competitors, you need to make responsive website.
If you already made a better and user-friendly responsive website, It definitely will increase your visitors and grow your business.