Choosing the best of the keywords for your site is as important as actually having a website. Google has been credited to be driving 25 billion dollars yearly revenue focusing just on this sector alone.
Keywords are the basic things we type in, while we are looking for something on the internet. Comscore, a web research firm, stated Americans actually performed the act 15.5 billion times in April 2010, itself.
The web pages are usually assigned to the keywords. Therefore there are huge implications to the business to pick the right keywords. Paid search or PPC campaigns are solely based on the keywords that you use in terms of search. This is also integral to a website's organic or natural ranking on the search engines.
Thus keyword generation forms the most important part of a firm's marketing strategy. If you fail to deliver effective keywords you may not even reach your end audience.
1. Picking keywords - Good Phrases
In case you are looking for a phrase for a dog food selling firm, dog and food will not even be remotely correct. They happen to be very poor keywords on their own. On their own, neither of these two words can get you the desired results. Broader, bigger, root keywords are what we are striving for your business at this stage.
2. Avoid Vanity Phrases
If you own an online jewelry store, ranking the word "jewelry" should actually be on my top priority, to actually describe what we are selling. Only a huge, authoritative site can actually manage to pull off such a keyword. While keywords like branded watches can be difficult to compete with, it is also important to note that this is one with the lowest competition.
3. Google's Wonder wheel
Relatively less used, in terms of Google's other tools, Wonder Wheel is one of the few tools that can be used to find out the best of the searches. The terms that come up in term are usually dog food brands, dog food reviews or dog food comparison. Overall strategies to contents can actually content are formed in most companies using these tools.
4. Repetition value
The basic question that most people strive to find is whether you want to repeat your keywords or not. Repetition is just fine as long as we are keeping the meaning to it varied. The keywords should relate to the content present on the site, though.