Why Marketing Your Franchise is a Must

Whether you run a major franchise or one that is essentially a mom-pop shop, never underestimate the power of marketing.

In a day and age when many companies have to compete for dollars that are spread a little thinner as the result of some bumpy economic times, having the right message for your franchise is critical. Without it, you could be missing out on a nice stream of revenue.

Depending on the size and scope of your franchise, what forms of marketing you turn to will prove important.

Some companies will bank on traditional e-mail marketing, others are moving ahead with mobile marketing, and still others see social media as a great and rather inexpensive means of promoting their brand.

 

Just what is Your Franchise All About?

For starters, what is your franchise all about?

Whether you got your franchise through a service such as Franchise Expo or found it on your own, this is your life. Without your business, you would in all likelihood have to go and work for someone else.

In order to keep your dreams moving forward of running your own franchise, you have to be able to clearly define your brand to the outside world, something some business owners clearly fail to do.

In order to best do that, remember these tips when marketing:

  1. Your brand – This is the focal point above all else. What makes your brand stand out from the competition? You have to define it and why consumers are best served by coming to you. If you sell medical products and services, technology, car parts and service etc., keep in mind that millions of people need these things. Also keep in mind that countless franchises sell such items. Know your brand and state why it is superior to all your competitors’ offerings;

  2. Your delivery – Will you rely heavily on traditional marketing means such as the mail, email and newspapers or will you zero in more on things like the ever-popular mobile marketing for the millions of consumers on the go? The best of all worlds is doing a little bit of all of these methods. Some experts will tell you that you must put all your eggs in one basket to have the best chance at succeeding. Others, meantime, will tell you that spreading out gives you the best chance to reach the many consumers who are receptive to all these forms of marketing. Find what works best for your brand and stick to it;

  3. Your response – Once you have marketed your products and/or services, you now wait to see the response from consumers. Will they like it and make a purchase? Will they leave you hanging so you are tempted to go after them again? Will they flat out ignore you? How you respond is also important. Good follow up service when marketing is as if not more important than good customer service after a purchase. Don’t become a nuisance and flood the consumer with pitches. If they don’t bite on the first try, other them a little incentive the next time around like a special (who doesn’t like deals?).

 

You have likely worked hard to get the franchise of your dreams; how you market it could make or break that dream.