What are some of your marketing goals for 2015?
Whether you are a large company or a small mom and pop type business, marketing plays an intricate role in your ability to promote your brand. In that case, you need to have a marketing strategy in place so you can stand out from your competitors.
Unfortunately, too many businesses take a half-hearted approach to marketing, thereby leaving themselves open to losing potential revenue and ultimately having their doors closed.
With the New Year nearly a month old, what do your marketing prospects for the remaining 11 months look like?
Focus, Focus, Focus
The ultimate goal with any marketing campaign is to have a clear focus in place.
To begin with, who exactly are you intending to market to?
As an example, those who market clothing have to of course go by certain demographics, most notably age and gender.
For marketers looking to market things such as ThirdLove bras and panties, you are obviously thinking of younger women; though don’t sign off on older women either.
As for men, while the clothing will obviously not be for them, many are likely to shop for the special woman in their life, meaning you have to pitch a large segment of the male population too.
Now that you have a targeted base in mind, what marketing tools are most likely to bring you success?
Even though some marketing folks will tell you that traditional means of marketing like newspapers, magazines, television and flyers have in large part gone the way of social media and mobile marketing, don’t buy that.
There are still many consumers who sit down daily or weekly and look at newspapers and magazines. Television should always be a consideration; while marketing flyers can also help you make sales.
Be Social and Mobile at Same Time
Getting back to social media and mobile marketing, these two marketing tools need to be clearly pinpointed in your game plan.
When it comes to social media, be active on a number of social networking sites in order to capture as many potential customers as possible.
In the event you’re not doing social media in-house, find the funds to outsource it. Having a dedicated person/team watching over your social media efforts allows you to turn your attention to traditional and mobile marketing.
Speaking of the latter, mobile marketing is only forecast to grow more and more this year and beyond.
With that being the case, zero in on effectively (but not being a pest) on targeting shoppers on the go.
Mobile marketing provides you with a wonderful opportunity to catch consumers on their mobile devices, many of whom are out and about browsing for deals. Catch them at the right time with rewards programs, discounts, holiday specials and more, and you could see sales really take off.
When all is said and done, don’t leave any stone unturned when it comes to your marketing goals.
If your overall marketing pitch is on target, the cash register should not stop ringing.