Sure, marketing is a ton of work, but it can also be a ton of fun if you take a gaming approach to your marketing efforts.
That's right, video game makers do a great job marketing their products and your business can learn a thing or two from their techniques.
With advertising adventures in mind, here are just a few gaming tips you can take from game makers:
Targeting the Right Audience
Gamers influence video game makers and vice versa, which speaks a lot to targeting the right audience.
When a new video game is released, game makers use everything from social media to gaming enthusiast websites to reach their core audience and get the word out.
Although you're industry might not have the same following as popular video games, you can still take a cue from your current customers in order to target potential ones.
This means paying attention to customer demographics including age, purchase histories, and social activities. By doing so, you'll find it easier to market to your ideal audience.
Speaking of Social Activity
Game makers know that the majority of their fans and customers use social media regularly.
As a result, all of the major video game makers have a massive social presence including business pages, blogs, and forums.
Your business can use social media to its advantage as well by keeping in touch with customers and marketing to the social masses.
As the following article looks at, “Marketing is not just fun and games”, but posting interesting business links and throwing social media-based contests makes your marketing much more entertaining for consumers.
Creating a Business Model
Although you might think video game makers just come up with a great game concept and the rest is history, there's more to it than that.
Even game companies have a business plan for each video game they release. The plan includes the finances and design timetable behind the game as well as the marketing strategy.
If you want your business's marketing strategy to truly succeed, then you need to have marketing in your business plan as well.
This includes coming up with different marketing approaches and how to implement them into your daily work schedule. Likewise, you need to plan out your marketing budget ahead of time so you can see each campaign through to the end.
Think Platforms
The gaming world revolves around platforms.
Mac or PC, PlayStation or Xbox? Choose the right platform and oftentimes the videogame does the marketing for itself. Sure, your business probably doesn't worry about gaming consoles, but it should keep marketing platforms in mind.
Are you going to market to customers on their mobile devices or through their emails? Are you going to implement QR and short codes? Is social media going to play a role in your marketing efforts?
In other words, what platforms are you going to use when you're ready to market your products and services?
Much like video game makers, thinking about the platform approach your business will take will give you a better idea of which marketing techniques to use.
If you want to put the fun back in marketing, then keep in mind the gaming pointers above.