How Mobile Marketing Can Accelerate Your Business Productivity In 2015

Want to market your product? Go mobile!

Mobile marketing is one of the hottest ways to enhance your business productivity. Mobile usage is at an all time high. The number of mobile subscribers is increasing and as per the International Telecommunication Union, there are 7 billion mobile subscriptions worldwide. This is equal to 95.5 % of the world’s population and indicates that an extra billion subscribers have been added over three years. That is a huge reflection of the power and potential of mobile for businesses http://mobiforge.com/research-analysis/global-mobile-statistics-2014-part-a-mobile-subscribers-handset-market-share-mobile-operators#subscribers As per the researchers, the market growth is driven by demand in developing countries. The development of tablets, iPads, iPhones, Galaxy Note II pads, Android and Windows phones and their pervasiveness has spurred this.

This is not surprising; because mobile technology provides many advantages as compared to traditional marketing technologies. These include instantaneous communication and delivery of information both via sms as well as through internet based mobile apps which can be accessed anywhere, any time through Wifi or mobile internet; Access to e-mails and word processors; retail payment technologies. Now, the mobile phone is a miniature version of the PC and everything can be carried out on it. And for a marketer, this proves to be an enormous saving of time and money. So, here are some ideas on how mobile marketing can improve your productivity as a marketer and bringing that business roaring in.

1. Wide Reach - It is a great way to spread information about your business/products/services to as many people as possible. Efficient mobile marketing can prove to be a huge asset as long as marketers keep in mind that their messages have to be focussed, qualitative and concise enough to hold the attention span of their audience. They should also follow certain ethics in this aspect such as not using this technology as an excuse to span their customers.

2. Marketing is concise and focus on quality

Your customers will have only a few moments to examine the content of your promo/ad/website on the mobile and hence, the content has to be concise and focussed enough to capture their attention.

3.  Use of real time technologies

Mobile marketing can be improved and enhanced by the use of GPS based technology, for instance, which can be used to deliver real time information to customers based on their location near to the store such as information on promotions, sales etc. This kind of technology would make it easy for customers to visit stores more often, rather than waiting to see an advertisement on print or the computer. An example of the use of such technology is GEO-Fencing which uses the customer’s GPS location to deliver information to them.

4.  Use of social media apps and sites

A great way to market and promote your material is through social media engagement. In fact, many companies also create competitions as part of their marketing strategy in this direction. Social media apps can be easily downloaded on mobiles and interactions, engagement, and marketing can be actively carried out online. Great engaging content can help your business branding go viral. Social media analytics can be used to measure return over investments. Research shows that revenues as a result of mobile apps are expected to increase from 8.5 billion in 2011 to 46 billion in 2016. This increase would be driven by purchases made through apps as well as very effective in-app advertising.

Mobile apps are also supposed to have more takers, who are ready to purchase them, in time and this would benefit businesses that aim to pursue their marketing strategies using apps.

5. Integration of devices

Mobile marketing can help increase efficiency of work, in general. It cuts down unnecessary wastage of time in meetings and paperwork, which may otherwise consume hours in a day.  One step in this direction is the integration of all the devices with the central computers which helps rapid data storage and retrieval and sharing between customers, vendors, clients and businesses. If business branches are distributed over countries and continents, this speeds up the business efforts. The development of cloud computing has helped enhance this; enabling storage of data in free web-space, without having to depend on the physically located storage solutions. This can also help in access to data anytime, anywhere.

6. On the move

The greatest advantage of mobile marketing is that it can be done on the move. You can send messages/tweets/posts related to what you are promoting from your device, to a wide network of clients and customers; you can carry out voice conferences through online voice messaging services, saving time and increasing efficiency; customer service quality can be improved. Many business transactions can be carried out easily including emails, orders, quotations etc. Feedback can be obtained instantaneously.

7. Wide variety of advertising options

With mobile phone and tablet technology, a wide variety of advertising options are available which increase the reach of the ads. These include sms, websites, banners, QR codes etc.

These are just some of the ways, by which mobile marketing can enhance your business productivity. So go ahead, try them out today.

References:

http://www.strategicgrowthconcepts.com/growth/increase-productivity--profitability.html

http://www.inland-prod.com/2015/02/02/mobile-marketing-tips-for-every-small-business/

http://evidencebasedmarketing.net/5-things-to-consider-when-marketing-a-mobile-productivity-app