Not since the introduction of the Internet has people's lives changed so drastically than when smartphones and tablets came into existence. With devices and their capabilities improving every year mobile is positioned to overtake desktops. In fact, it has already exceeded desktop Internet usage in 2014, though the majority of time spent was on apps. There are plenty of reasons for you to go mobile:
- Your customers expect it – 75 percent of consumers want a mobile-friendly site and these expectations have even trickled into the B2B world. Businesses and customers now simply think that every company will have a mobile solution when needed.
- Your competitors have gone mobile – If it's something your customers want then it's more than likely your competitors already offer it. Even if many of your competitors are lagging behind, there are always some companies that are on the cutting edge of technology. The longer you wait to go mobile, the more chances you are giving others to get ahead of you. Being an early adopter will also show customers that your company cares about their needs.
- You can improve your conversions – 69 percent of tablet users have made a purchase within the past 30 days. If you're not tapping into this market you're losing out on a significant amount of revenue. Offering a mobile friendly shopping experience from browsing right down to the checkout system can help improve your conversion rates. After all, 67 percent of mobile users are more likely to purchase a product or service if the site is mobile friendly.
Throughout history there have been technological advances that often didn't pan out, but as the rapid rate of mobile adoption suggests, smartphones and tablets do not fall into this category. Consumers are quickly ingraining it into their lives and those businesses that cannot adapt will ultimately become irrelevant. The below infographic can provide you with even more reasons steeped in statistics to illustrate why you need to go mobile now.
