When marketing your brand, you most likely think of traditional forms of advertising, like television and print ads, getting referrals and advertising online, such as with social media and through your own blog or website.
Have you ever thought about using videos to advertise your business, though? YouTube is the largest social networking site for watching videos.
Currently, more than 1 billion people use YouTube and there are 4 billion video views per day on the site. That's a massive market you can promote your business to if your video goes viral and gains popularity.
People and business are using YouTube all the time to grow their businesses or to just sell a product.
As the following article goes over, take a look at how this Florida man uses funny video to sell his Maxima back to Nissan.
That's just one example of how effective using videos can be on generating sales.
Generate Sales in Your Business
Witty videos can quickly get the attention of a huge audience.
Determining which types of videos will work best in your business will depend on the type of business that you run.
If you sell a product, for example, you could feature a video explaining (and showing) how the products works and can be used. How will it simplify your customer's life?
Videos are a great way to convince people that they need your product because they can actually see how it works for themselves.
It's similar to infomercials.
Why do you think infomercials still exist? It's simple - because they still generate sales. People like to visually see how products work and are more likely to buy them as opposed to just seeing a print advertisement.
Another idea is to upload a "how-to" tutorial to YouTube.
If you sell paint products, for example, you don't necessarily need to show people how to use a paintbrush.
Most people understand how to do that and won't spend time watching your video. You could, however, create a video on how to cut in between the wall and the ceiling quickly and easily.
People would find those tips useful, and during the video you could share what types of paintbrushes you're using as a way to generate sales.
Personal Touch
You can also use videos to give your company a personal touch that people can relate to.
Let your potential customers get to know you a little bit and see why you started your company. You can show a "day in the life" video, share a bit about your family, discuss where you see your business in five years, share customer testimonials and more.
And finally, you can use videos to advertise sales and special events going on at your company.
Be creative with your videos so people want to share them with their friends and family on their on social platforms. With videos, it's all about exposure. The more people that watch and share your videos, the more likely you are to increase sales through video advertising.
At the very least, give videos a chance.
Create one or two and promote them on your social platforms. After a few weeks, measure the results by looking at your sales.
Hopefully, you'll see an increase and you'll know that video advertising is effecting for your business.