Mobile marketing should be a big part of your marketing strategy.
Almost half of internet users' time is spent on a mobile device - including time spent browsing websites, shopping, playing games and socializing.
What is mobile marketing?
Mobile marketing is the process of marketing your business - your goods and services - with ads that appear on mobile devices, such as smartphones and tablets.
A large part of mobile marketing comes in the form of SMS marketing, or text message marketing. SMS stands for "Short Message Service" and is when businesses get consumers to opt-in to their text message services.
Then, when the business is running any sales or promotions, they can send out a text message to all of their customers to try and get them into their store.
Beauty Schools are Using Mobile Marketing
As the following article looks at, every industry should be using a mobile marketing strategy, including those who are involved with a Beauty academy cosmetology school, beauty salons and businesses that sell beauty products.
Some people may think that beauty schools and businesses don't need to have a mobile marketing plan, but in order to get students or grow their businesses; a mobile marketing strategy is a must.
One easy way that beauty schools can get prospective students to opt in to their text message marketing plan is by asking on the application if they would like to receive text messages regarding updates to programs, discounts being offered, class start dates and more.
A benefit to this is a prospective beauty student who decides to put school on hold might receive a text message from you six months down the line and decide it's time to enroll, thus gaining you a student.
Your Website Truly Does Matter
Businesses in the beauty industry can use mobile marketing in a variety of ways.
For starters, businesses need to have a mobile-friendly website that consumers can refer to. There's no point in running ads online (or on mobile devices) if there's no landing page (or website) for your customer to visit.
Other tips for running ads in the beauty industry include:
- Keep the ads simple - Mobile devices are small, so create simple ads that load quickly and grab the reader's attention. If your beauty ad takes forever to load on the screen, the customer will most likely close out the window and never even see your ad. Keep ads simple so they load fast.
- Don't overuse SMS marketing - Certain industries can use SMS marketing more than others. Restaurants, for example, might be able to get away with texting customers once a week, whereas car dealerships might only need to send out text messages twice a year. Customers eat out way more often than they buy cars, so it's important to keep your line of business in mind when using SMS marketing. Those in the beauty industry should send text messages out once every four to six weeks. You can alert customers of sales on shampoo or discounts being offered in the salon.
- Don't forget about social media - And finally, when developing a mobile marketing plan, don't forget about social media. With billions of people using social media platforms both on desktops and on mobile devices, it's important to stay active on your own social pages to draw in customers. Your plan can include both posting ads to Facebook and updating your own social statuses often.
Mobile marketing is no longer an option for businesses, but a must, and this includes the beauty industry. Get started today!