The Cloud has become an essential part of many businesses' storage solutions. Companies receive many benefits from turning to the Cloud. However, many other businesses haven't made the move to this new trend.
Companies that promote the Cloud are finding ways to market it to appeal to organizations of all sizes.
Know What the Business Needs
To be effective with marketing efforts, organizations must know what the intended audience needs and how the Cloud will meet those needs.
For some it will be the cost savings benefit of not having a full IT staff and paying for the expenses associated with an in-house server.
As the following article looks at, other organizations can promote the ability to collaborate better with a cloud business phone system or remote storage where staff members can work together from separate locations.
Companies that want to offer more flexibility to their staff will appreciate the Cloud for the freedom it provides to those organizations.
It often comes down to the bottom line and proving how the Cloud can either increase revenue by improving customer service and efficiency or reduce expenses. Once a company owner or manager understands this fact, he or she is more willing to listen to the rest of what you have to say about the Cloud.
One you understand what companies need, you can explain how the Cloud provides the features they want.
This peaks their interest and allows them to become more open to considering the change within their own company.
Overcome Obstacles
Any organization not yet using the Cloud will have objections to why it doesn't work for them.
Much of this problem is from a lack of understanding about what the Cloud does and how it works. You must be able to deal with those objections and ease their worries.
For example, a common objection is that it is not secure. Showing the company how security is handled in the Cloud will help alleviate those concerns.
Other common objections for moving to the Cloud include:
• It costs too much - show them how much money they can save over time
• It is too complicated - explain how easy it is to train staff
• The company doesn't need it - prove the ways that the Cloud can benefit that company specifically
Companies may say that they are too small or too big to use the Cloud. You must show them how this storage solution benefits them at either end of the spectrum.
For those small businesses, you can show them that a company with only a handful of employees can benefit to having access to vital information anytime and anywhere.
Large organizations can improve customer service and be more efficient if everyone has access to data even when they are out in the field or away from the office.
Marketing the Cloud cannot be a one-size-fits-all approach. While there are many benefits to the Cloud, not all of them will fit every company.
Know your target audience and which features will appeal to them.