Feel the Combined Power of Text and Email Marketing

If you truly want to take your small business's marketing endeavors to the next level, then it's time to combine text and email marketing.

By combining anywhere texts with tried and true email, your business will increase its customer outreach exponentially.

Here are a number of business benefits of combining text and email marketing:

Two Forms of Two-Way Communication

Communicating with your customers through campaigns is the key to marketing success.

Unlike other forms of marketing; both SMS and email marketing offer two-way communication. Through two-way outreach, your business can ensure each campaign is effective, engaging, and generates leads.

With SMS marketing, you can encourage customers to text short codes for more information on products and services.

Likewise, email marketing opens the communication floodgates even more by sharing information, promotional deals, and sale reminders directly through your customers' inboxes.

Although most businesses send "no-reply" and "do not respond" emails, that doesn't mean your SMS and email marketing campaigns can't encourage further communication.

By including contact information and a clear call to action with each campaign, you can generate far more leads and increase sales through SMS and email.

Join by Text and Vice Versa

Sending follow-up reminders to your customers can improve marketing success rates exponentially.

The article "Text & Email Marketing: A Match Made in Heaven” mentions the importance of follow up reminders when using both SMS and email campaigning.

With the SMS and email marketing partnership, you can include SMS campaign follow up reminders that encourage recipients to become email subscribers. Or, you can follow up email campaigns by promoting your SMS short codes.

Either way, email marketing can inform your text marketing and vice versa.

Double the Captivation

When your customers receive promotions and other deals from your business on their phones and in their inboxes, it helps not only captivate, but also maintain campaign interest.

Whether you choose to send out promo codes through SMS text or showcase new inventory through image-friendly emails, the SMS/email marketing duo is a real attention grabber.

Anywhere Outreach

If your business hasn't noticed already, it's plain to see that consumers bring their mobile devices with them just about everywhere they go. This is where both SMS and email marketing really shine.

With SMS marketing, you can reach customers in the moment, while they're in your store or out shopping.

Likewise, most smart phone users have the ability to check their emails using their mobile devices. This means even your email marketing campaigns can reach your customers while they're on the go.

Cost Savings

Unlike traditional forms of marketing such as online and print, SMS and email marketing are more affordable.

Instead of creating lengthy campaigns and sending out mailers or paying for advertising spots on the web, SMS and email campaigning is short and direct.

SMS marketing in particular can only be 140 characters at most.

As long as you include a call to action, you can quickly send SMS and email campaigns at little to no cost.

Likewise, SMS and email subscriptions have the potential to reach a larger audience than traditional marketing, which results in a larger return on an already small investment.

When it comes to marketing excellence, your small business should take advantage of the combined power of text and email marketing.