Need to Breathe Life Into Your SMS Marketing?

SMS marketing can offer immense value to your overall marketing strategy.

But, just like any other marketing tactic, it can lose vitality over time.

Check out these tips for breathing new life into your SMS strategy:

 

Analyze your Data

Are you tracking all possible data linked to your SMS marketing tactics? If not, now is the time to start.

SMS data can provide a wealth of information regarding what is and isn't working with your current SMS marketing strategy.

For example, how many prospects opened your most recent message and followed through on the included CTA? Which time of day has been the most successful sending time for your SMS messages?

Answers to these and other data-linked questions can help you revise your current tactics.

If possible, implement A/B testing into your SMS strategy to capture the data that will help you build upon this marketing strategy.

 

Send Messages at Different Times

One valuable outcome of an A/B testing strategy for your SMS marketing is learning which time of day is the best for sending messages to your lists.

By sending two versions of the same message to a split list at different times of the day, you can begin to hone in on when your recipients are most likely to engage with your messages.

Sending messages at the right time is essential for connecting with recipients and for increasing the number of recipients who follow through on the message's CTA.

 

Create new Call to Actions

If you've been cycling through the same series of CTAs in your SMS messages, it's time to revive the content.

Recipients quickly become numb to repetitive sales pitches and, in the world of SMS marketing, this numbness causes recipients to unsubscribe from your lists.

Use fresh and lively content in each message with a clear CTA for better results.

 

Personalize your Messages

According to the piece “How to Breathe New Life into a Tired SMS Marketing Strategy,” an effective way to re-engage your recipients is by personalizing the messages. When possible, include a recipient's name in the message.

Also, begin building your SMS lists based on demographic details and tailor the content of messages to the interests of each list.

 

 

Entice Recipients

Don't center the content of your messages on your business's interests. Rather, center the content on the interests of your target market.

Each message should entice recipients with special offers, discounts or useful content. Recipients don't just open these types of messages, they engage with them.

 

Avoid Overload

As with any marketing tactic, it's possible to overload your target market with SMS messages.

Sending too many messages to your lists, even if those messages include irresistible deals, will quickly turn recipients off from your marketing tactics.

Be strategic regarding which messages you send, target messages to specific demographics and send them on a regular (but not overwhelming) schedule.

If your SMS marketing strategy seems to have lost its luster, it's time to breathe new life into your tactics.

From analyzing your SMS data to enticing recipients with new and unique offers, there are many effective ways to revive your SMS marketing.