Is Marketing Getting Healthy Grades in the Medical Community?

When it comes to getting the word out about medical testing, the medical community is turning to marketing to get the job done.

From informational pamphlets to social media outreach, hospitals, clinics, and medical facilities of all kinds are using marketing to increase medical testing awareness.

Here are just a few ways the medical community is taking a marketing approach to medical testing:

Waiting Room Pamphlets

Although most of today's medical marketing takes place online, pamphlets are still a popular marketing choice for hospitals and clinics.

By featuring medical testing pamphlets in waiting rooms, the medical community is increasing awareness for millions of patients.

The waiting room is the perfect place to get marketing initiatives across because patients are usually looking for ways to fill their time.

In order to make medical testing pamphlets more noticeable, hospitals and clinics are putting their pamphlets on display at check-in counters and near magazine racks.

Medical Testing FAQ Pages

Many medical facilities are featuring medical testing FAQ pages on their very own websites.

These FAQ pages cover information on a number of different testing processes and help patients decide which tests are necessary and which aren't.

The article, "Which Diagnostic Tests Deliver Highest Value to Your Medical Practice?" mentions the importance of delivering value to patients.

With a comprehensive FAQ page on medical testing, patients can quickly and easily get in depth information on their health options, which is the key to marketing success.

Social Awareness and Outreach

With more and more people using social media every day, the medical community is setting its marketing sights on social sites.

From Facebook to Twitter and every social channel in between, hospitals and clinics are using social media to keep their followers up to date on medical testing options.

A growing number of hospitals have their own Facebook pages, which makes it easy to post and market medical testing information.

With social media marketing, the medical community is increasing medical testing awareness one follower at a time.

Online Ads

Online advertising is one of the most effective marketing formats available, which is why the medical community regularly uses this marketing approach.

Hospitals and medical facilities are spreading the word about medical testing by featuring ads on some of the top medical websites on the Internet.

By featuring medical testing ads on sites like WebMD, the medical community is increasing exposure to all types of testing.

As an added benefit, local hospitals can feature local ads on national sites based on the location of site visitors.

Television Commercials

Medical societies and associations are increasing awareness of medical testing by featuring testing information on television commercials.

The American Heart Association and the American Cancer Society regularly feature TV spots promoting the importance of medical testing and screening.

Even smaller hospitals and clinics are using local television ads to increase awareness in the local community. Although these aren't as in-depth as some of the marketing avenues above, television commercials have the potential to reach a massive audience.

From social media to FAQ pages, the medical community is taking a number of different marketing approaches to spread the word about medical testing.