Is Your Marketing Data Beating the Competition's?

When you have a business, you need to use all the right tools to gain the customers and clients you seek.

You want your customer base to continue to grow as well as maintaining trust and loyalty from those you have. Your competition is doing the same thing, by the way.

One way you can get ahead of that competition is to use your marketing data, but you've got to do it in the right way.

Outsmart Your Rivals

As the following article looks at, to be adept at outsmarting your competition with marketing data, there are some tricks of the trade to employ.

They include:

1. Market to the right customers - When you hit up the right customers with data driven marketing, you are going to gain not only their support, but also their loyalty. Your data can point you in the right direction, and then use your marketing to reach out and gain their trust and loyalty, and their business.

2. Use data to find who, when and what to market - So you've found your specific group to market to, now use that data to go even further. Different demographics check social media, email, and texts at different times of the day - morning, during lunch or after work.

When you know who you are marketing to; you can figure out when to market to them, and your promotions won't get hidden other things. This can get you a big leg up on the competition.

Speaking of promotions; use that data to find out what promotions your clients like. Do 2 for 1's work, or discounts, or flash sales? Find what works and keep using it.

3. Use the date to find new markets - Sure, you probably know your obvious markets well, but are there some customer groups out there that love you, but you're just not aware of them. Check into your marketing data to find these hidden clients and you may reach into a whole new demographic.  In turn, you can start marketing to them as well.

4. Use data to discover which of your marketing techniques is working - If the data shows that your social media channels are working great, keep on using them. If you're lacking in the areas of text messaging or emails, try a new tactic, perhaps change your format or time of blast.

Yes, it could be time-consuming to check out your data results on a regular basis, but it's probably worth a look.

You and your competitors are trying to not only win over clients, but to also gain their trust, loyalty and longevity.

By taking the time to see what works, and then keep on employing it, as well as learning what's not working and adapt it, you will earn those customers. And your competitors won't.

Good luck and please share what marketing methods you have used that have proven successful.