Social media is becoming one of the most common marketing strategies for many businesses these days.
No matter the business, there is usually some sort of social media marketing going on, whether it's blog, a Twitter account or a Facebook page.
Even law firms are getting in on social media, and it's an important tool to let potential clients know their rights.
As the following article looks at, one specific way law firms can utilize social media is through alerting potential personal injury victims of their rights.
The best way is through different routes of social media to include all the biggies - blogs, Facebook, Google+, Twitter, Instagram and YouTube. A great website is all important, too.
Use Social Media in Your Marketing Mix
Among the ways to put social media to work for your brand:
- Blogging - Whether it's someone in the firm who can do this, or a social media/blogging specialist, a great way to get information to potential clients is through a blog. When someone is hurt and trying to figure out what their personal injury rights are, one of the first things they'll more than likely do is an Internet search. By coming across a blog laden with useful information, they may decide to go with that specific firm, and if you can supply the information, you can win new clients.
- Facebook - Here's another place you can supply great information, and your current clients can chime in and offer testimonials. You can supply links to that blog as well.
- Google + - This is a great venue for professional connections and links to more information, including your site and blogs. The more connections you have, the more prominent you'll be in a Google search.
- Twitter - Though Twitter is more of a real time platform, you can post links and information here as well. You can even offer Q & A forums at specific times and on specific topics like personal injury.
- A great website is essential as well - When a potential client looks at your site, you want them to see a professional, knowledgeable attorney or firm at the ready. The site should be aesthetically pleasing and easy to navigate. Have your social media links easy to get to and easy to use. Many firms publish a newsletter, which includes their blog, press releases, video and any other relevant information. With an opt-in feature, you can begin to compile a list of potential clients to stay in touch with. Another feature to include on your site is a real time chat if this is possible for you. This gets potential clients real, personalized information and a chance for you to impress.
A lot can be done with social media, blogs and a smart website.
All of these things are cost-effective ways of marketing and letting potential clients know their rights and options.
It's also a way for you to impress and win clients.