No matter what brand you’re trying to market, how you go about it can mean the difference between success and failure.
In order to succeed, your marketing game needs multiple layers to it. If you’re too focused on just one avenue of marketing, you are more likely to fail, leaving you and your business to suffer.
With that in mind, what are your best marketing tricks when you are in the industry of offering business loans?
Mean Business with Your Marketing Efforts
For starters, what does your company’s marketing plan consist of?
Okay, if you’re struggling to answer that question, then you need to focus on a plan before you do anything else. Otherwise, it is like a baseball player taking swings at the plate blindfolded. Sure, they may get a few lucky swings in here and there, but undoubtedly they’re going to strike out more times than not.
So, once you’ve come up with a plan (this can be a marketing mission statement etc.), the next step is to deploy the plan.
Among the areas to focus on when it comes to marketing business loans:
- Traditional marketing – While some companies in this industry may be steering away from traditional means of promoting their brands (flyers, emails, direct mail etc.), others still go this route. There is nothing wrong with deploying traditional marketing means, but don’t become fixated on them. From merchant cash advances to other financial products you may be offering, make traditional marketing part of your brand promotions, but not the entire portion;
- Blogging – Blogs are a great marketing tool, yet too many businesses fail to take advantage of them. Sure, keeping your finances in the black, making sure your customers are happy, and finding new clients are oftentimes the three most important facets of any business. With the right attention to detail, a blog can help you accomplish all three of those needs. Use your blog to talk about your products and/or services, trends in the business loan industry and more. It doesn’t hurt to have guest bloggers (with experience in the business loan field) to offer their two cents from time to time either;
- Social media – One of the best ways to market your business loan company is through social networking. Whether you want to focus on Facebook, Twitter, Instagram, LinkedIn, YouTube or any number of other social sites, do it with a plan in mind (yes, the focus should always be on planning). If you’re relatively new to social media, don’t try and be all things for all people. Start out on one or two sites, and then expand your social presence as you gain followers. Don’t share, tweet etc. just for the sake of doing so. And most importantly, never involve your brand in a social media dispute with an unhappy consumer or consumers. Doing so can bring you negative PR that can take days, weeks, months or ultimately never to recover from;
- Mobile marketing – Last but certainly not least, mobile marketing can and should have a role in your marketing plans. The numbers tell a tale, a tale that this form of marketing is only going to increase. As a result, you should have your foot on the gas pedal. Staying in touch with consumers (given their permission of course) to give them the latest offers, best deals etc. is a great way to retain and gain new business.
With all that marketing has to offer, make it your business to plan accordingly.