Just because you own a business franchise doesn't mean you'll automatically have customers coming through the door.
In order to make your franchise really grow, you need to increase your online visibility, which is exactly where your business website comes into play.
Here are a handful of ways you can find franchise success with your website:
Differentiate Your Franchise from the Competition
Whether you own a restaurant franchise or a retail franchise, chances are there's plenty of competition nearby. This includes other businesses, franchises, and in some cases even the same franchise chain as yours.
Fortunately, your website can help differentiate your franchise and make it stand out among the competition.
A well-designed website with engaging content will help put a face to your franchise's name.
You can include everything from customer testimonials to event calendars to fun photos and videos.
All of these website tactics will help give your franchise a personal touch, which is something the competition probably doesn't have.
Reach Out to Customers
Creating a website to go along with your business is a great way to reach out to customers. Sure, having an easy to find contact page will help you start a line of communication with your franchise patrons, but that's just the start.
To truly get your franchise website firing on all cylinders, consider adding social tabs to the pages of your website.
The article "5 Ways Technology Can Help Grow Your Franchise Business" mentions communication as a key aspect to franchise success.
Linking your franchise to your business's social accounts will open new doors of communication.
Social tabs not only make your franchise website more accessible, they also increase your business's social presence too, which is critical in today's competitive climate.
Make Your Website a Trusted Resource
Owning a franchise doesn't necessarily mean customers will automatically trust your business.
You need to build trust regardless of whether your brand is already recognizable. This is where an effective franchise website comes into play.
You can make your website a trusted resource by including testimonials, reviews, and any other information that proves you are a reputable business.
In addition, you can create a business blog that accompanies your website.
Through your blog, you can post business-related topics, information on your products and services, or anything else that may be helpful to customers.
All of this will help you establish your website as a trusted resource, which will draw more customers to your franchise.
Create a Responsive Franchise Site
With more and more consumers searching for local businesses with their smart phones, you need to make sure your franchise website is fully responsive.
\Having a website that automatically adapts to desktop and laptop screens as well as smart phones and tablets will ensure your franchise is accessible from anywhere.
Having a responsive website is especially important if you sell products and services through your site.
However, even if you don't sell through your site, having a website that functions on multiple devices will help increase exposure for your franchise.
If you want put your business on the path to success, consider building a website to accompany your franchise.