If your business isn't using big data as part of its marketing strategy, then it's time to start doing so.
Big data can provide valuable marketing insights that your business really can't find anywhere else.
With data-based outreach in mind, here are just a few ways your business can take advantage of big data when it comes to marketing:
Personalized Marketing
Achieving a personalized marketing approach means more than just targeting the right customers. Truly personalized marketing uses outreach techniques that are relevant, timely, and specific.
By sending your customers personal marketing messages, your business will quickly increase click-through rates and engagement.
With big data, you're able to track your customers' shopping and purchase behaviors across all platforms.
Additionally, big data also allows you to monitor which content and topics your customers are interested and then tailor your marketing accordingly.
Customer Retargeting
Converting visitors into paying customers the first time around is the main goal for any marketing campaign.
However, sometimes customers drop off before converting for any number reasons. Big data can help your business effectively retarget visitors who did not manage to convert.
Retargeting involves displaying marketing campaigns at the backend of your website.
Where big data comes into play is collecting the data from your short-term visitors in order to send a targeted message that increases brand awareness with your drop off visitors.
Monitoring Trends
As the following article looks at, if you're trying to figure out “what's standing in the way of you and big data marketing?” it might just be your monitoring practices.
That's exactly where Google Trends comes into play.
Google Trends is a big data tool that allows your business to monitor industry-specific trending topics based on search terms.
For example, your business can use Google Trends to discover how popular specific products and services are in certain markets based on consumer behaviors and geographic locations.
This makes it possible to hone your outreach efforts and ensure each campaign is relevant.
Customer Service
Customer service is a large part of the marketing and sales process.
When website visitors reach a certain interest level with your business, they naturally want to communicate with a sales representative. With big data, your business can match interested customers with the most ideal sales reps.
By tracking your website visitors' online interactions such as their clicks, general search queries, and any demographic data available, your business can make sure customers are paired with the most knowledgeable sales reps when they reach out via phone, email, or online chat.
Predictive Analytics
Knowing what customers are going to do before they do it is highly beneficial to the marketing process. Big data makes the predictive process a possibility through analytics.
With predictive analytics, your business's website data along with third-party data is collected and analyzed.
The results are then used to predict future customer behaviors.
By pooling and analyzing data from successful leads and lackluster leads alike, you can discover indicating factors that allow your business to better hone future marketing campaigns.
If you want to make sure your marketing catches on with customers, then it's time to take advantage of big data.