Are You Marketing the Benefits of Guest Posting?
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by Dave Thomas
November 04, 2015
When it comes to the world of marketing, an unlimited amount of items can and should be marketed.
With that said is your brand marketing its content properly? Do you accept good, relevant content as a publisher? Lastly, how do you work a relationship between the two?
In the business world, one’s brand is the most important thing they own.
Market it properly and the sky is the limit. On the other hand, improper marketing of one’s brand can lead to disappointment and even the possibility over time of not being in business at all.
So, where do you stand when it comes to marketing content?
Find Good Content and Market It Today
As many business owners have discovered over time, not marketing your brand typically leads to lower brand awareness, limited sales, and ultimately the danger of falling to the competition.
One of the ways to promote your brand is through cross-promotion, which means using guest posting.
When your content is running on various blogs, and when you choose to put relevant content from others on your blog site, it generally is a win-win for all parties involved.
In order to properly use guest posting, you should:
- Consider a guest blog posting service – When you go with a guest blog posting service, you open up a whole new world of opportunities, not to mention save time in the process. In order to properly generate authority, traffic and backlinks, choosing the right third-party service does take time, but the right choice can pay dividends before you know it. Such a service can locate relevant blogs (see more below) to place your content on, giving you both authority and traffic. The service can work with the respective blog owners to determine what content is not only best for the blog owner’s site, but also what will help drive traffic back to your brand;
- Team up with others – If you are a company in the business of marketing health insurance, having your content placed on consumer sites discussing healthcare insurance, health-related blogs talking about consumer’s medical needs etc. are both great avenues to help drive traffic back to your brand. You should also consider having relevant/strong guest bloggers posting articles about health insurance on your site. In doing so, the guest posters are likely to promote your site by tweeting/sharing their articles on social media, something that can and should ultimately drive more traffic your way;
- Speak to your audience – Finally, make sure your guest blog posting service and/or you or speaking to your audience. You are much more likely to get higher volumes of traffic if you have a message people want to hear. Encouraging reader feedback through a comments section, ending posts with a question, and keeping the content fresh and relevant will increase the chances of your guest posting efforts being successful.
In marketing your brand, are you currently using a guest blog posting service? Are you more comfortable keeping the blogging efforts in-house?
Either way, let us know what is working for you.