If your business provides cloud services, then you already know how important it is to spread the word about the cloud to potential clients.
Fortunately, there are a number of ways cloud providers just like you are successfully marketing their services to businesses of all kinds.
Here are just a few cloud marketing tips to keep in mind:
Educate the Customer
Although cloud computing is quickly becoming the new norm in the business world, not all businesses are familiar with cloud technology. It's your job as a cloud service provider to educate potential customers in cloud terminology.
You don't have to offer a cloud tutorial with your marketing campaigns, but it is wise to incorporate some informational content within each campaign.
For example, instead of mentioning cloud backup solutions, describe how those backup solutions work within a business environment.
When customers have a basic knowledge of cloud computing, it's easier for them to visualize the concepts and, more importantly, the benefits of the service your cloud business provides.
Create an Effective Marketing Strategy
Marketing the cloud works a bit differently than marketing traditional products and services. That's why it's important to come up with an effective marketing strategy that covers all the bases.
As the following article looks at, whether you're using Talon RemoteFAST™ as part of your Microsoft Azure cloud strategy or you offer a more straightforward cloud service, you need to make sure you segment and target your ideal audience.
Once you know your audience, you then need to make sure your cloud service branding is unique to your company - there are tons of competitors and your brand will help differentiate you from other companies.
Finally, you need to offer creative pricing options that make your cloud service a viable option for all business budgets.
Put Collaboration and Accessibility in the Spotlight
Cloud computing is unlike any other data storage and management solution in that it allows for anywhere accessibility and collaboration. Accessibility and collaboration are two major points you should focus your marketing strategies on.
Mentioning the fact that your cloud service allows businesses to access their data on a global level is a huge selling point.
In addition, also describing how this high level of accessibility leads to improved collaboration for local, national, and international businesses is also an attention-grabber.
Evaluate Your Marketing Efforts
By tracking and evaluating the success of your marketing campaigns, you can gather insights on which campaigns are working and which aren't.
With a little help from data analytics and campaign tracking, your business can evaluate and compare marketing results across multiple target audiences.
Take Advantage of Social Media
Going the social route with your marketing will help you reach a massive audience of established businesses, small startups, and young entrepreneurs alike. Posting information about your services and cloud technology is a great way to spread the word about what your business has to offer.
By taking a social approach to your marketing efforts, your business will also seem more approachable in the eyes of the everyday consumer. This will help set your cloud service apart from the competition.
When it comes to marketing the cloud in 2016 and beyond, consider some of the marketing pointers mentioned above.