4 SEO Tricks You Have Missed So Far
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by Charlie Brown
January 18, 2016
You must have read many blog posts claiming to share “unique” SEO tips and then when you go through them you only found the tips you know very well. Let me tell you that you will not find any “write guest blogs” or “check alt tags” kind of boring suggestions here. Any SEO professional knows those strategies and should have applied before. In this article, I will share some tips that you may have missed so far because Google was you top priority, not the target customers.
When it comes to search engine optimization, there are a lot of fluctuations going on all the time. Not just because Google pushes algorithm updates quite frequently, but users also change the way they search and consume information. The tips mentioned below are a mix of analytics, productivity and organization practices I find helpful, but noticed that most SEO experts forget them while taking care of an SEO campaign.
It’s important to have keyword groups: Don’t just make a list of keywords. You need to create keyword groups depending on the requirement of your campaign and place keywords in those groups accordingly. Note that one keyword may belong to more than one group. Keyword groups can be created to reflect elements like “audience segments”, “geographies”, “products” etc. Keyword groups help you measure the performance of your online marketing efforts.
Keep a close eye on the top keyword activity: What is top keyword activity? It essentially means the keyword that performed best in a month and its corresponding content. For example, an ecommerce site owner may notice that “New Year Sale” keyword performed best in January (most people searched it) and as a result the landing page of New Year sale got a great rank on SERP. However, it is not just the positive things that need your attention. You also need to find out the most declining keyword. The poorly performed keyword alerts you about the changes in audience’s needs and interests. The sooner you spot the weak link; you can either eliminate it, or change the corresponding content to make things positive.
Recommend wisely: One of the common SEO tactics for blogging is to refer other websites/blogs inside the articles in order to build links as well as to prove the genuineness of information shared by you. The logic is pretty simple. If you are recommending someone and that site is noticing a boost in their traffic due to your article, they will also provide a backlink out of gratitude. Now, the problem is getting dozens of backlinks may not be the ideal situation at all times. Always recommend the sites you trust completely because whether you are sharing a third party site’s link or receiving a backlink from a website, if the site is not trustworthy, Google will punish your site.
Pay attention to competitor social signals: When it comes to social signals (like, share, tweet, pin, +1), every business measures its performance in social media. Is my content shared? Did people retweet something my brand said? Unfortunately, when you only analyze your social signals, you don’t get the complete picture. Social signals are indicators of popular content among your target customers. Hence, it is important to make a list of contents, sorted by top performing social signals. Find out where your competitors beat you. Why a video, post or image by your competitor is trending in social media and take immediate steps to bridge the gap.
When it comes to intelligent SEO, managing and updating your own processes and priorities are as important as keeping up with the algorithm changes made by Google. Hopefully these fresh tips will help you act professionally and give your website a boost in organic ranking.