Marketing has always been one of the vital parts of every business. Modern times have lead to an even bigger influence of advertising strategies on business success. When you are ready to jump-start your marketing career, two things are crucial. Firstly, you have to make a strong commitment to your work. Secondly, you can take some shortcuts to the top, but you need to be able to recognize them.
The visitor is always right
Website owners often misjudge the situation and create content that they would like to see. What they should do instead is generate visitor-centered content. While it is expected that they do not know that much about marketing tricks, every professional marketer should be able to recognize the importance of visitor-directed content and advise their clients accordingly. The business owner and the marketer who is in charge of their digital marketing need to sit down and identify their target audience. Once it has been determined, the marketer has all the necessary information to create engaging website materials that will generate high traffic.
Segmented product promotion
When a company has manufactured a new product, the promotional campaign has to be performed in a smart way. This means that the product should be offered only to a small number of clients. This sample group should be asked to try the product and give feedback on its quality and usability. It is similar to A/B testing, usually applied in the software development branch.
Moreover, rookie business owners and marketers should learn as much as they can about required stages in the product development process. Entrepreneur.com has put together an interesting to-do list to make this process as successful as possible.
Help businesspeople make videos
The popularity of YouTube channels such as TED and Google Talks shows that people yearn for smart, educational and amusing online content. Marketers should help business owners give their knowledge a tangible form and make it accessible to their online customers. The most efficient tool for attracting thousands of people to a website is making engaging and informative videos. A study shows that about 80% people watch at least one marketing video per month. What is more, about 46% of them are engaged to find out more about the product and the manufacturer mentioned in the video they've seen.
The power of blogging
Although you will hear people disliking blogging for business promotion, a blog can actually be a powerful tool for better recognition, given that blog posts contain some valuable information for website users. Also, they have to be part of a broader marketing campaign. For instance, if your client sells sports shoes, their customers will be delighted to read blog posts about sportspeople. On the other hand, a website dealing with movie collectibles should have a blog with interesting stories about the actors whose items it sells. Integrating a blog into a marketing strategy can make the blog become the productive center of your advertising campaign.
Never stop learning
Probably the most useful piece of advice you will ever get is that under no circumstances should you rest on laurels and stop improving yourself. The potential of digital marketing is limitless, just like the virtual space itself. Many young marketers who have already become successful businesspeople keep working hard on their soft skills. Stephen Esketzis is an example of a knowledgeable and successful marketer who has already made tremendous success, but keeps developing new strategies and ideas for his clients. Stephen does not only increase his clients' web traffic through sales funnels and customized email marketing, but he also shares his knowledge trough webinars and free newsletters. This is the path every young marketer should follow.
Being a freshman in the marketing field usually includes a certain amount of arrogance, typical for young people. But if you want to become a brand name in marketing, give up on such thinking and get down to work. Cutting corners in this business does not mean taking the easy way out. On the contrary, only hard work will gradually yield results and ideas that will lead you to the top.