Improve Online Visibility: 6 SEO Tips For Small Businesses

Search Engine Optimization is the name of the game in the current online landscape. Today's businesses have largely turned away from traditional advertising mediums like print and television ads, choosing instead to do business on the online sphere. In order to get your business discovered in a crowded online market, it is essential to master SEO techniques and make sure that your customers can find you.

Provide quality content

Top SEO performers excel because people are looking for their content. Businesses have lots of creative options for creating desirable content. Rather than simply pushing your products, focus on answering questions that your customers are asking. For a restaurant, this could include blog posts about suppliers, sources of local ingredients, and fresh recipe ideas. This behind-the-scenes peek is incredibly appealing to customers.

Create quality links to other websites

One of the fastest ways to build your search engine traffic is to have another site link to you. If you are able to build connections with other websites and provide mutual links to each other, both websites will see increased traffic. However, be sure to only partner with relevant websites. A restaurant won't do well linking to a yoga class, and vice versa. If you are not sure where to start when thinking about search engine optimization and building quality links, be sure to work with professionals who can help. It’s important to have quality linking, and seasoned experts know exactly where to start and what will be successful for your website.

Use key-words that customers will be searching for

The key to success with SEO marketing is to provide information on terms that customers will be looking for. These key words need to appear several times in your article, as well as providing quality information to customers. For instance, "quitting smoking" will probably generate more results than "nicotine addiction and cessation."

Include the key words in the page URL

Most websites have inefficient web URLs that simply use page numbers to identify different pages on their website. A good website will include the keyword in the text of the URL, making it easier to find for customers.

Build a mobile-friendly website

More and more customers are doing their shopping and searching on their mobile phones. If your website has a poor mobile layout, customers won't spend time using the awkward interface. They'll simply hit the back key and find a different website that is easier to navigate.

Write for humans

While it is necessary to include your key words in prominent places, your content needs to be written by humans for humans to read. If people don't want to read your content, then attracting customer eyeballs won't translate to increased revenue.

These SEO tips will ensure that customers are finding your content in a crowded marketplace. Attracting these customers by providing engaging and relevant content will increase revenue for your business.