In the world of marketing, it is important for businesses of all shapes and sizes to make sure their brand’s message is reaching as many eyes and ears as possible.
For example, if you run a small business (perhaps you are its only employee), you do not typically have the financial resources or manpower for that matter to rely on. As a result, you could find yourself and/or just a handful of employees doing everything possible to promote your company.
In the event you find yourself in that position, your marketing efforts must be focused and nearly correct each and every time you trot them out.
When you are in the business of financial services, there is huge potential to land new customers on an almost daily basis.
Whether your expertise is in retirement incomes, taxes, buying properties, someone is more than likely going to want to lean on you for your financial expertise.
That said are your marketing your financial expertise today and every day for that matter?
Use Myriad of Marketing Techniques
In doing your best to get your company’s word out there via marketing, make sure you are deploying the following:
- Traditional marketing – There are numerous areas of marketing that fall under this banner, all of which can prove quite beneficial to your brand if you execute them to perfection. From email marketing to sending out flyers, brochures, business cards, pamphlets and more, these methods of alerting consumers and other companies to your business offerings can ring-up sales more times than not. If your business is MCC4Tax offering advice to companies with tax issues, you want to make it clear in your marketing pitches how you can assist those appearing to run afoul of the Internal Revenue Service (IRS). Given the fear that such a situation can stoke in other businesses (and consumers for that matter), letting those in need know about your experience and what kind of solution you are likely to come up with will prove comforting. It is also likely to land you a new client;
- Website marketing – Never underestimate the power of your company’s website. Being an online tool for securing new business and retaining current or past business, your website must always be given the proper amount of attention. From putting worthwhile content marketing articles on the site’s blog to showing customer testimonials from satisfied customers, there is a wealth of information that your site should be brandishing on a regular basis. Also don’t forget to consider allowing other experts in your field (typically not direct competitors) to contribute guest posts to your site too. In doing so, you open up the possibilities of those individuals allowing you to guest post on their site, along with both of your promoting such efforts on social media. As more eyes and ears become aware of your business, the potential for increased revenue dollars goes up;
- Socialize the experience – Finally, the marketing experience really has the ability to pick up steam when you apply social media. Whether you are on LinkedIn, Facebook, Twitter, Google+, Instagram, Snapchat or a whole host of other such sites, you must socialize your marketing efforts. Not doing so is simply a mistake, a mistake that sometimes can’t be overcome. If you don’t feel like social media is in your expertise wheelhouse, find an in-house or outside source who can handle that responsibility for you. Another benefit of promoting your marketing initiatives on social media is that you are able to engage with other businesses and consumers, both of which you may very well be hoping to land as new clients. Make the social experience a positive one for them, especially as it relates to answering their questions and showing them why you are a leader in your respective industry.
Marketing one’s financial expertise, especially given today’s topsy-turvy economic climate, is something whose value can’t truly be measured.
So that your marketing efforts are being met with success, be sure to cover all your bases, leaving no stone unturned in the process.
With all the marketing opportunities that await your business as a financial expert, get going today and not tomorrow in landing new business leads.