Introduction
As millions of people have taken to shopping online the e-commerce sector has boomed in the last couple of years. Due to the market saturation, companies have to really fight it out to be able to gain visibility and traffic. As a result, SEO is expected to play an increasingly critical function in the marketing strategies of e-commerce businesses. Some tips that can be easily implemented by e-commerce businesses to grow their online presence:
Establish a Well Designed E-commerce Site
Even before you start worrying about implementing SEO for your e-commerce website, you first need to ensure that the website is not only functional but provides a beautiful, engaging, and responsive UX that will encourage visitors to return again and again. While conceptually this sounds simple, it is often the most difficult task and leaves most e-commerce sites gasping. You should try and look out for the best e-commerce sites to see what you and their customers most appreciate and try and work these features into your own website. You can also engage specialist service providers that can take charge of the project on a turnkey basis for integrating essentials like content creation, payment technology, inventory management and other helpful advice that will propel your site to the top of the SERPs.
Gear Up For Mobile E-commerce
All industry reports are unanimous in their opinion that mobile e-commerce will continue to grow at a meteoric pace. In 2016 e-commerce sales are likely to cross $104 billion and this is something that most e-commerce companies will not want to miss out on. Optimize the e-commerce site for mobiles to ensure that it is easy for mobile users to view products on their smartphones and to make financial transactions. The value of having a dedicated mobile app has already been realized by a number of e-commerce companies. According to a report published in the Internet Retailer, 180 of the top 500 mobile commerce companies have at least one app to drive their sales, and these apps accounted for $40.58 billion in sales in 2015, a 44% increase from the previous year.
A leading SEO company Mumbai recommends the following techniques for optimizing mobile sites; not using pop-ups or flash, a design that allows even fat fingers to operate the website, and ensuring quick loading times.
Investing In Research
Knowing what keywords and contents are popular with online users of e-commerce sites can give you vital information about what to use so that your online traffic can receive a substantial boost. Additionally, conducting research on important pages such as home, product and landing pages can be critical as these are tracked by search engines. Using the Google Keyword Planner tool can be a smart idea.
Creation of Relevant Links
Despite the hullabaloo about link generation, you can remain certain that it is still important to have the right sort of links pointing towards relevant content from sites that are deemed to have authority. The issue of site authority is extremely important because linking to content farms can invite the wrath of Google and drive down your rankings substantially. You incur the penalty simply because Google looks upon these sites as being very low quality with plagiarized or poor content. Look out for bloggers that enjoy a great deal of reputation who desire to link your pages or place stories on other websites that can create interesting PR opportunities. Actively look around for product reviews in the social media and link to them to leverage the influence they have on search engine rankings.
Conclusion
By implementing these tips and by actively monitoring your site with analytics, you can ensure that your e-commerce site presents a good experience for online users and it becomes more visible in the search rankings.