When you are involved in the branding process through the social media platforms, you must keep a track on the growth of likes and the followers. The social media can play a great role for the smaller brands so that they can reach a large number of audiences with a great online presence. Let us discuss some effective ways to improve your branding process.
Focus On Visuals: When you are working on Instagram, you must focus on the visuals. You must remember the key rules like:
l Try using the same filters every time
l Make sure you are using the visuals which stand up to the quality and are consistent in nature.
l Stick to a color theme and use it whenever possible
l Never overload your images with texts
Include Hash Tags: Not only effective for Twitter, hash tags are useful for Instagram also. Though you can add maximum of 30 hash tags in a post, you must try to limit it up to 10. This will help in avoiding things getting overcrowded. Try inserting 5 to 10 hash tags in each post and keep tracking your Instagram followers.
Provide A Professional Touch: Try hiring a professional for maintaining your Instagram account. He will post the images in a more creative manner and will help in gaining your followers. If you already possess a marketing department in your company, you can outsource photographers who can look after your visual assets. The professional images can be used in blogs, website and definitely in the social media platforms.
Involve Yourself In A Good Cause: You must take a responsibility to make your world a better place for living. You can connect with the like-minded individuals for a good cause. If you are selling a product which is eco-friendly in nature, you should never forget to mention it. You can associate with the nonprofit organizations. For expanding your reach, you can give away a part of your profits as donation to those organizations. This noble move will surely boost up the branding activities.
Repost And Promote Others: If you want to be promoted by others, you must put efforts in promoting them by reposts and shares. You can become partner with the brands which have similar number of likes or followers like you. You can ask them to include a call to action which will follow your account. You can come to a mutual benefit situation when you repost others post and your posts also get shared by them.
Engage: You are required to be interactive as well as social if you are maintaining a social media account. Make sure that you are engaging with your current followers and are putting efforts to make new followers.
The social media tools are not only used for scheduling the campaigns. With the help of the analytics, you can measure your success and can regularly keep a track of the number of your followers. You can refine your Instagram strategies for improving the clicks and the engagement for your brand.