More traffic to your website equals more chances that the people with a spark of interest about your industry, niche, or offer take out their wallet and make a purchase. This is the recipe for business success, but the quest for more site visitors can be long and filled with false starts and dead ends. What worked just one year ago may not work now. Some things, however, never change in the Internet marketing world. Content is still king, search engine optimization still delivers, and creating a brand experience people notice, enjoy, and trust is essential for success.
These three things give you insight into the type of marketing activities necessary for increased website traffic. After all, as every online business owner should know, numbers may be essential for increased sales, sign ups, or contacts, but the quality of the traffic is what really makes a difference.
Adopt a Robust Content Marketing Strategy
The old definition of content marketing included mostly text-based articles with calls to action and a friendly link to click. The scope of content in this connected world has expanded to so many new types and avenues that smart companies hire a professional content marketing agency to handle it all for them.
Articles, website content, and blog posts still remain vital to encouraging website traffic. These days, video and graphic content attract more attention. People want to be entertained, involved, and get the information they need to make a decision. Interactive forms of media provide the impetus to click through to your site and explore.
On-site, Off-site, and Local Search Engine Optimization
A large part of your content marketing strategy focuses on SEO. Keywords are just one tiny element of the entire process. It also includes website development techniques, proper coding, graphic display, social media integration, and mobile readiness. If your business operates a brick-and-mortar location, local optimization can drive more website traffic through directory submissions, and a plan for encouraging customer or client reviews.
Ongoing Development of a Positive Brand Experience
Marketing should not just be about attracting more people to your website. Most people do not take any action the first time they see a page or a product. With the glut of information and massive amounts of online businesses for consumers to choose from today, it takes something special to get traffic that matters.
Brand recognition and reputation building start the moment a person sees your advertisement, reads a guest blog post by you, or sees your company name mentioned by a friend on social media. Every bit of content both on and off the website should meld proper SEO practices with enough interest and personality to attract attention of the target audience. There are many outreach marketing solutions that can help you meet your marketing needs, as they vary from company to company.