Social media can pay loads of rewards for your company - connecting you with your community, helping to build sales, touting interesting news. But if you do it wrong, it can cost you—and blunders are more common than you might think.
Take content that’s far too promotional. Customers can take a little of it - but too much? That’s a mistake; the ideal mix is about 80/20 so that you don’t appear too promotional all the time. And then there are your profiles: Leave them incomplete and you’re likely to lose people’s attention.
This graphic can help you sort through what the blunders are - and how to avoid them.
