4 Ways You Can Drive Social Media Traffic to Your Website

One of the best things about social media is that you’re able to expand your brand far beyond your own website. But what happens when you actually want to attract people to your website and landing pages? The good news is that there are plenty of tactics for converting social traffic into site traffic.

Four Techniques for Generating Social Traffic

A lot of businesses set up social media accounts because they feel like it’s the right thing to do. And while this is essentially right – having social accounts is supremely important in today’s digital marketing landscape – it’s not enough to simply sit back and watch.

If you want to drive traffic to your website and landing pages, a proactive approach is a must.

1.  Tease Your Content

When you begin to look at social media platforms as magnets to your website, your mindset will shift. Instead of using it as a channel for pushing out information, you’ll start using it as a lead magnet that ignites a curiosity and gradually draws people in.

One technique you can use to generate social traffic – especially on a platform like Twitter – is teasing your onsite content. Entrepreneur Sam Ovens does an effective job of this. When sharing his content on Twitter, he provides a short blurb and then links to the full article. This brings people in and then encourages them to click. As a result, he engages his social followers and generates traffic.

2. Present Offers and Deals

People love to feel like they’re saving money or getting an incredible offer. Keeping this in mind, you should be able to funnel some traffic back to your onsite pages by presenting offers and deals for your products.

You don’t want to cheapen your value offering by giving out too many deals, but a well-placed offer can generate sizeable returns. Optishot Golf is one example that comes to mind when discussing deals. They frequently use Facebook to advertise deals – especially in the days leading up to gift-giving holidays – and generate massive returns.

3. Write Irresistible Headlines

Remember that the goal is to get people to click. Regardless of the platform, you want your social media followers to see the content you’re sharing and feel so enticed by what you’re presenting that they click to find out more. At that point, you have a chance to push them through the conversion funnel.

Unfortunately, many businesses do themselves a disservice by glossing over one of the most important aspects of posting: the headline. If you want to grab someone’s attention, an irresistible headline is the place to start. Here are a few tips to get you started.

4. Post at the Right Times

Finally, you need to post at the right time. You can have the perfect offer and grandest headline, but it’s all for naught if no one is there to read it. According to Dara Fontein of Hootsuite, these are the best times of day (and night) to post on Facebook, Twitter, and Instagram.

Make Social Media a Priority

You’ll be hard-pressed to find a modern business that doesn’t have a social media presence. However, it’s very easy to spot a business that doesn’t have an active social media presence that feeds value into the company.

If you want to get the most out of your social media presence, you need to focus on driving social media traffic back to your website and landing pages. Once you make social media a priority, you’ll start to enjoy the results you’ve longed to see.