With the pop up of new online businesses everyday, you need to stay up to date if you are to survive. The higher your conversion rates, the better your chances of making it. Depending on the ecommerce site that you are using, there are tips you can use to ensure that your conversion rates are above average.
For business owners who purchase the Magento Enterprise edition, most of the vital features come in one package. However, if you are a small startup and you can only afford to work with the basic site, you will need to keep improving it over time. There are some features which are fundamental to improving the conversion rate of your Magento platform. Some of these will require the assistance of Magento developers; whereas others are just plug-ins that you can install yourself. You need to always be updated on the new versions of the Magento software if you are to get features that are relevant to your business growth. The following are some of the features that can help when it comes to conversion rates:
- Contact Information Buttons
This is a very simple feature that you can have some Magento developers install on your store in minutes. However, it plays a very big role when it comes to improving your conversion rates. Don’t be too focused on installing the cool looking extensions that you forget to include your contact information. If you are not available whenever customers try to contact you, make sure that you have a way of getting back to them soon.
Make good use of your phone number, email and live chat to answer all the questions that your customers might have. Also ensure that you display your contact information on a part of your site that is easily visible to anyone browsing through your store.
- Customer Segmentation
Online shopping is all about convenience and when your system starts to run slow, you are definitely going to lose some customers. Most customers want to have access to the specific goods that they are looking for in a jiffy. If you are looking to increase your conversion rates, you should pay attention to your customers needs. Experienced Magento developers can install the segmentation feature in no time.
Using the customer segmentation feature will go a long way in improving your conversion rates. When you install this feature, customers visiting your site will be able to be directed to the specific products that they are looking for. This will save them time and give them a great shopping experience.
- Clear Return Policies
Convenience is primal and a good shopping experience is made whole by the timely delivery of the purchased products. Avoid the use of estimates and provide your customers with clear delivery dates. To make the checkout process run smoothly, you should avoid any pop up adverts while the customer is checking out. This is a big contributor of car abandonment in many sites.
Incase of defective goods, you should communicate your return policies in a clear way. This will prevent any problems from arising whenever the customers are trying to return something. Indicate who will pay for the return shipping and other services that will be included in the return process.
Conclusion
If you want to improve the conversion rates of your Magento Community site, you should make good use of your Magento developers. There are so many features that they know about that can be beneficial to your online business growth.