These days, health and bargain-conscious consumers are paying more attention to labels than ever before. This creates a great marketing opportunity. But bigger, more cluttered labels may turn off busy shoppers. The actual marketing should be more visible. One popular alternative is screen printing information directly onto the container.
Connect with Customers
A personal greeting or thank you to consumers can instantly put them in a favorable state of mind. You might even shrink or replace your standard label to allow room for a few brief statements about your company mission and history. Story-telling, mascots, and customer testimonials can also be supplied with some text and eye-catching images or graphics. You could also invite consumers to visit your website or social media profile by including the URL.
Offer Recipes
Offering extra value is important. For food-related products, you could provide recipes related to your product, or a paragraph about its health benefits. For non-food items, you could include an invitation to go online and fill out surveys, enter contests, or download coupons. This creates further engagement with your company. While there are some guidelines to consider, a permanent, colorful label will stimulate interest every time the customer uses the product.
Event Promotion
Particularly for local companies, containers could also include references to upcoming, newsworthy events. Relating to major sporting events, causes like saving the environment or fighting cancer, or regional or local culture is something consumers will appreciate. Invite them to take part, and visit your website to learn more. An appeal to take action can help engage your brand with both consumers and the community.
Screen Printing
Printing directly on glass or plastic containers creates labeling that lasts much longer than glued-on paper, and can also provide a unique texture and visible appeal. With a little ingenuity of design and different texts and colors, screen printing is much more noticeable. A graphics company devoted to screen printing such as Schilling Graphics can help advise your screen printing campaigns. It's also cheaper. Screen printing is ideally suited for long runs, so you can print to thousands of containers consecutively, without the worries of paper labelers jamming up, or changing rolls.
Customers used to seeing the typical rectangle pasted-on label will be surprised and intrigued to see colorful screen-printed content on their products. It's a great way to attract new or previous customers into trying a new product, or increasing awareness of your brand.