If your company’s website does not appear on page one of the search results of Google, Yahoo, or Bing, there’s a chance your prospective customers don’t know you exist. Improved search engine visibility is crucial to increasing visits to your site, which can result in higher sales and profits as well as improved brand awareness.
However, you may not have the technical know-how and time to enhance your search engine ranking. It would therefore be advisable to engage the services of a reliable and experienced search engine optimization (SEO) professional.
Below are important aspects to consider when looking into potential SEO companies.
Past and present clients
A recognized SEO firm should have no qualms about giving you a short list of former and current clients as well as their contact information. You can use this reference list in determining the effectiveness of each candidate, in addition to confirming that the agencies actually worked on the specific SEO campaigns.
Even though the clients might not share specific analytics, they might at least let you know if the services they received had a positive effect on their search rankings, especially in gaining an audience and conversions.
SEO strategies/methods
Give more attention to SEO professionals that openly delve into their methods in details. They should outline the techniques and strategies they will employ to boost the search engine ranking of your website, as well as approximate a realistic timeline for achieving the agreed upon SEO campaign goals.
The proposal of the New York SEO authorityyou’re considering should include a preliminary review of your company’s website to get rid of any snags, such as error pages and broken links, which might lower your search engine ranking. Moreover, it should provide on-page optimization, which makes your site search engine friendly. It does this by improving your site’s internal linking structure and URL, as well as developing your webpage tags, headings and titles.
Furthermore, find out if the agency offers off-page SEO strategies to increase awareness of your content on other sites, usually through press releases, social media platforms, and blogs.
Adherence to guidelines of search engines’ webmasters
Top-level consultants strictly abide by Google’s webmaster best practices, which are publicly posted. These guidelines expressly ban 12 common SEO tricks, such as adding bogus hidden links and generating spam content automatically. If the agency follows these guidelines, you need not worry about your website being downgraded to a low search engine ranking or being removed from search results.
Measure of success for SEO campaigns
You need to monitor the amount of traffic being sent to your site and the source of the traffic in order to measure the success of your SEO efforts. Your agency should have adequate experience in Google Analytics to monitor the search terms searchers use to find your site, how many links from other sites drive traffic to yours, improvement in your website’s rankings, etc.
The above are but a few of the factors you need to take into account when looking for an SEO agency.