Why would a marketer care about social media? The two are very closely related.
In order for a business to grow quickly, they need to be able to reach a wide target audience as soon as possible. Back in the day, this was a hard task to achieve. But not today. Social media has made it possible to reach millions of active users from all over the world in just a matter of seconds. And the audience numbers of platforms like Facebook, Instagram, Pinterest, and Twitter keep growing and growing by the day.
With the exponential popularity of social media, it’s safe to say there’s not a single business in the universe - am I being too dramatic? — that doesn’t have a customer that is in at least of the many social media networks available today—including your business. Developing an Instagram marketing campaign requires a lot of research, but a new infographic Website Builder from has gathered lots of useful facts and statistics that can help you get on the right track.
Social media is an extremely powerful tool when utilized correctly. Business like Coca-Cola, Kraft, Asoss and Wendy’s - who have already invested MILLIONS in social media—can attest to it. With a little over 40% adult users average between Facebook, Instagram, Pinterest and Twitter, if your business is not tapping into social media, you’re missing on a huge purchasing power audience. If your current and potential clients are active users of any given social media, you need to be there with them.
In a nutshell, social media is a necessity for your business. Not a luxury, not a maybe. It’s a must.
If you are just getting started with your social media marketing plan, or you want to improve your strategy, we’ve got your back! Check out our social media marketing cheat sheet for 2017 and learn everything you need to know about the most popular social media platforms. Ready to take your marketing plan to the next level? Here we go!
