E-Mail Signatures: One Size Does NOT Fit All	Visited: 6777 2.1/5.0 (13 votes total) Rate: Select 1 - Terrible 2 - Poor 3 - Average 4 - Good 5 - Outstanding
by Shel Horowitz

If your business is diversified, or if you participate in mailing lists and newsgroups with different formats, you could benefit significantly by a trick that costs nothing and us extremely easy to use:

Custom-design signatures for different purposes, and keep them in a text file for easy cut-and-paste into the end of a post. Even if your business focuses on one area, having three or four versions of your sig will keep interest fresh.

I have nearly a dozen different versions that I use: My main one, emphasizing marketing skills, for private postings; a slightly shorter one for the major mailing lists, three others specific to certain lists where I want to emphasize certain topics -- and in some cases stay within a tight 4-line limit. Then there are topic-focused ones I use for private postings: one as the editor of my arts and travel magazines, one in my role as "The King of Frugal Fun," etc.

I have found over and over again that this diversity of signatures leads to other people either contacting me or visiting my site -- who would not have responded to a "one size fits all" sig. And yet, I've hardly seen anyone else discuss this in three years online.

Here are a few of the different ones I use:

To fit mailing lists with 4-line limits:
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Shel Horowitz--shel@frugalfun.com--800-683-WORD/413-586-2388 Affordable, effective marketing materials/strategies from the author of Marketing Without Megabucks: How to Sell Anything on a Shoestringhttp://www.frugalfun.com for free marketing tips, cheapskate advice, 'zines...

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Journalist

Shel Horowitz, Northampton, MA, USA - mailto:shel@frugalfun.com Author, * Marketing Without Megabucks: How to Sell Anything on a Shoestring * and * The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant's Pocketbook * Over 700 published articles in magazines, newspapers, and newsletters http://www.frugalfun.com 413.586.2388

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Internet Publisher

Shel Horowitz, mailto:shel@frugalfun.com http://www.frugalfun.com publisher, Monthly Frugal Fun Tips & Monthly Frugal Marketing Tips e-mail newsletters, Global Arts Review, Global Travel Review, and Down to Business webzines. Also books to save you money on business and pleasure 800-683-9673/413-586-2388 Fax: 617-249-0153

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Editor/Book Doctor

Shel Horowitz - mailto:shel@frugalfun.com - 800-683-WORD/413-586-2388 Director, Accurate Writing & More Editing * Book Proposals * Ghostwriting * Publishing Consulting * Marketing Serving writers and publishers since 1981 Fax: 617-249-0153

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Career Services

Shel Horowitz - mailto:shel@frugalfun.com - http://www.frugalfun.com Director, Accurate Writing & More ph. 800.683.WORD/413.586.2388 (since 1981) Affordable Professional Resumes - in person (MA) or by fax/e-mail/phone Resumes published in four national resume books Assistance in starting, operating, and marketing a business Author, Marketing Without Megabucks: How to Sell Anything on a Shoestring

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Public Speaking

Shel Horowitz - mailto:shel@frugalfun.com - 800-683-WORD/413-586-2388 Featured Speaker, American Marketing Association--CT Chapter Conference; National Writers Union regional conferences; others. Instructor, University of Massachusetts. Heard live on radio stations from Taiwan to Tennessee. Author of books to save you money on business (Marketing Without Megabucks: How to Sell Anything on a Shoestring) and pleasure (The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant's Pocketbook) - preview them, get free marketing advice, arts/travel zines & more: http://www.frugalfun.com Fax: 617-249-0153

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Frugality Expert

Shel Horowitz, "The King of Frugal Fun" mailto:shel@frugalfun.com - 800-683-WORD/413-586-2388 (Northampton, MA) Fax: 617-249-0153 Author, The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant's Pocketbook and three other books. Featured on radio stations from New England to Taiwan...praised in Living Cheap News, Boston Globe, Frugal Bugle, others. Book excerpts, monthly tip sheet, arts/travel zines: http://www.frugalfun.com

And finally, the right sig for this article:

Shel Horowitz, author of Marketing Without Megabucks: How to Sell Anything on a Shoestring and three other books, is available for low-cost, highly effective marketing strategy and materials development (copywriting of press releases, PSAs, brochures, ads, media kits, direct mail, etc.) His site at http://www.frugalfun.com contains lots of free advice for marketers. mailto:shel@frugalfun.com- 800-683-WORD/413-586-2388