Do You Know Where Your Website Traffic Comes From?
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by Jenna Drew
August 16, 2010
Self-made entrepreneur Jenna Drew, The Savvy Marketing Queen, is devoted to empowering women through entrepreneurship. To learn how to create the wealth you dream about and while enjoying your life now, register for her free weekly articles at http://www.savvyandstrongwithjenna.com.
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Over 60% of the traffic to one of my membership sites comes from referring
websites. Let me say that again - over half of my website traffic comes from
referring websites! It's hard to believe, but it is true.
Twitter alone is responsible for 25% of my website visits over the past
month. Facebook currently accounts for around 5% of my website's traffic. From
these results, you could say that I am a firm believer in social media. No,
that's not because of the hype around social media right now. I believe in
social media because of the results I've seen.
One of the most important steps to growing your website with social media is
simply understanding exactly where visitors find your website. To accomplish
this, I personally use Google Analytics to track this data on my website for
1.) It's free (Do I need a better reason?)
2.) It's easy to use and probably better than a lot of the
tracking you would pay for!
Once you gain a basic understanding about where your website traffic is
coming from, you can then spend your time more productively by putting more of
an emphasis on your most rewarding social media outlets. When I discovered that
25% of my traffic was coming from Twitter, I just spent more time building
relationships, interacting, and tweeting.
My favorite thing about Twitter is the ability to find and connect with the
people you are looking for and other members of your niche! From a quick
search, you can find everyone on Twitter who is talking about your industry!
Twitter was simply my "MVP" or "Most Valuable [Social Media]
Platform". You may find that Facebook or Digg are generating the most
traffic for your website. Maybe you understand and enjoy using other social
networks such as Delicious or the new Propeller.
Just find a system that works for you and stick with the media. Remember,
social networking is all about how you interact with it. If you create a
username for every social media outlet available online you will find yourself
just trying to stay above water! Find what you enjoy and start connecting with
other industry members of the online community!