Promotion World ARCHIVE

Tutorial

December 27, 1999
by Joshua Reimer

Table of Contents

Although I am providing you with the following table of contents, I recommend that if you are at all new to the promotion game that you read the whole thing. Just scroll to the bottom of the page and hit the "next" button.

Preface
Table of contents
A bit about the format

Chapter 1: Starting At The Very Beginning

• Why promote?
• Instant traffic... or not
• How much to expect
• Quality traffic

Chapter 2: Getting Your Site Ready

• The little yellow sign
• The importance of quality content
• Your own domain name
• Developing keywords
• Meta tags
• Using keywords

Chapter 3: Submitting To The Search Engines

• Hand vs mass submitting
• The Big Eight submission tips
• Getting listed at Infoseek and Alta Vista
• Getting listed at Excite and HotBot
• Getting listed at Lycos and Webcrawler
• Getting listed at Northern Lights
• Getting listed in Yahoo

Chapter 4: Exchanging Links

• General link trading talk
• Setting up a link page
• How to find good links
• Things to watch for

Chapter 5: Promoting In Discussion Lists

• What are discussion lists?
• The benifits of discussion list posting
• Etiquette
• Signature files

Chapter 6: Other Methods Of Promotion

• Banner exchanges
• Webrings
• Winning awards

Conclusion
For more ideas...