Promotion World ARCHIVE Tutorial December 27, 1999 Instant Traffic... or Not Let me make one thing clear right now. Even though this is probably one of the most complete, easy to understand tutorials on the subject of promoting your site for beginners, it won't get you instant traffic. You heard right. You won't get people flocking to your site as soon as you submit to the search engines, submit posts to discussion lists, and all that. No, you may not see instant gains from it. But I can assure you, if you follow everything in this tutorial, you will see some very good long term gains in traffic, and you will have many more visitors to your site every day than you do now. The initial promotion effort is the hardest. There are search engines to submit to, banner exchanges to sign up for, signature files to make, lists to post to, and more. Don't worry if you don't know what any of those things are, I'll come back to each of them and explain them all in detail. But the point is, it isn't this hard forever. You see, there is this hill. This hill is a promotion hill. Once you get to the top of the hill, it's basically downhill from there! Promotion World is a good example. I used to spend hours promoting it every week. Now, I hardly have to do anything to promote it, and there is considerable amount of traffic coming through the site every day. Why is that? Because those initial visitors that I got to visit the site told all their friends. And they told their friends. And so on, and so on, until my traffic slowly built up. That's called word of mouth advertising - it's one of the best ways to promote your site! I'll talk more about that later in the tutorial. So, if you are prepared to do some hard work in promoting your site, this tutorial is for you.