Promotion World ARCHIVE Tutorial December 27, 1999 How Much to Expect Okay, now that I have probably dashed all your expectations into the ground, we need to talk about exactly how much traffic you can expect to get from doing everything in this tutorial. You ask, "Joshua, how much traffic can I expect to get from following everything in this tutorial?" I'm glad you brought that up! (Hmm...). It is an interesting question, though. Because every site is completely different. It really depends on how targeted an audience you have. Let me explain myself here. Let's say you have a website about raising and selling beetles. I'll bet it's a fascinating subject. But the point is that not many people will be interested in reading about raising and selling beetles. It's just not a popular subject, for some reason. Then, take a website about video games. It may be a wild shot in the dark, but I would bet that more people are interested in going to a website on the subject of video games than one on a subject of raising and selling beetles. The smaller the market there is out there, the less people you will get to your site. HOWEVER, the goal of your site shouldn't be to just get masses of people to your site. The goal of your site should be to get people to BUY YOUR PRODUCT. The next section has more on that subject.