Promotion World ARCHIVE

Tutorial

December 27, 1999

Quality of Traffic

The goal of your site shouldn't be to just get masses of people to your site. The goal of your site should be to get people to BUY YOUR PRODUCT. I seem to have heard that somewhere before.

It's true though. There is no point in getting people whose sole love in life is raising and selling beetles to come to your page about window washing, for example.

You need to target the right people.

That sounds simple, but everything is harder than it sounds.

It means that you will have to find sites on a similar subject to yours, and ask for a reciprocal link. I will talk more about that in a later chapter.

It means that you will have to optimize the keywords for your specific subject, and not just use keywords that will get you the most traffic. I will also talk about that in a later chapter.

You want to bring to your site the types of people that are prepared to BUY. Or, if your site is trying to sell advertising, the type of people that are willing to stick around after the main page has loaded.

It's just something to keep in mind as you promote your site. Don't try to just get anyone to your site. Use your marketing efforts where it's worthwhile, and get the traffic that counts.