Promotion World ARCHIVE Tutorial December 27, 1999 The Importance of Quality Content Okay, you've just heard me talk about high quality content. What is it? High quality content is: - Free - Useful - Informative - Trust Building High quality content is NOT: - Product information - Junky articles that nobody reads - Personal Bios These lists are not all inclusive, but they should act as a guide when you add new content to your site. Of course, in saying all that, you still need your product information. And people that are thinking of buying your product will most likely want to read up on the owners of the company. But product information and personal bios will not draw people to your site. You need an attraction. Something free, useful, informative, and trust building. For example, if your site was on the subject of raising and selling beetles, instead of having just information on "Our Beetle Raising Kit" and "Buy Our Baby Beetles", you could write informative articles on a number of subjects, including, but not limited to: "How To Keep Your Baby Beetles Disease Free", "The Q&A Of Beetle Raising", "Where To Sell Your Beetles"... the list goes on. You would make these available for free on your website. They should be free, useful, informative, and trust building. This tutorial is an example of great content. At least, I hope it is. I really hope that you find it useful, informative, and trust building. You don't know how building trust fits into it all? Well, think about it. If you write a whole bunch of articles on your subject of expertise, you will become known as an expert. That's what you want people to come to know you as. If they think you know what your doing, they are more likely to trust you. And to buy from you. Which is the whole point, you know.