Promotion World ARCHIVE Tutorial December 27, 1999 Setting Up a Links Page The first thing to do is set up a links page. There seems to be a notion prevailing on the Internet right now that a links page is a page full of links to other sites that you hide away somewhere deep within your site. This isn't at all fair to the sites you are exchanging links with. It also isn't helpful for your visitors who, if they actually visit your links page, will have to sit through a whole pile of probably unrelated links. When you trade links, you need to link to sites on a similar theme to yours. But more than that, you want to make these link lists helpful to your visitors. Note the way I have done it at Promotion World. I have made a searchable and categorized directory of hundreds of other sites that specialize in website promotion. This is a great resource for my visitors, and many people use it! Then, when they are done, they more often than not come back to Promotion World again. You don't necessarily have to make a mini Yahoo, or anything extravagant like that, but you do need to present the links in a helpful way. Here's another idea. Say you have an article on the Internet. At the end of it, you could have a little box that says "for more information on this subject, please visit the following sites", and then list a number of sites you have traded links with. This way it gives your visitors extra information (information you probably can't provide right then), and also gets you traffic from the sites you have traded links with. It's a win-win situation.