Promotion World ARCHIVE Tutorial December 27, 1999 How to Find Good Links This is where it gets tricky. The first thing you need to do is find a number of sites on a similar theme to yours. You can do this through the search engines, or from other people's links lists. Try to build up a small list of sites that you want to trade links with. Make sure you go with sites similar to yours, and ones that probably have about the same amount of traffic as yours. You want it to be an even trade. Also, you don't want to choose low quality sites. You really don't want to be recommending poor quality sites on your site, do you? Be very picky. Once you have a list of sites that you would like to trade links with, compose a letter asking if the other site would like to trade links. It can be something like this: Dear [ Insert Name ], I visited your site, [ Insert Site Name ], today, and really like it. I run a site similar to yours, and was wondering if you would like to trade links with me? You can see my site at [ Your Site's URL ]. I would give your site a prominent listing on my page, if you would be willing to do the same. Thank you for your time! Please let me know what you want to do. Sincerely, [ Your Name] Make sure to personalize it as much as you can, so that the recipient of the email knows that your message isn't just a spam. Once you have composed your message, go around to the sites on your list. Find out all the information you need to fill in the blanks in your message. Then send it out! If you send a nice letter like the one above, and have a pretty good website, I am sure you will get a good response. There are other ways to get links to your site. There are a few different site matchmaking services that will find sites one a similar subject to make your search easier. But still remember, only choose quality sites.